1:"$Sreact.fragment"
3:I[2558,["545","static/chunks/c16f53c3-b8b233f8702d885b.js","610","static/chunks/610-d8e06611254bb5d1.js","761","static/chunks/761-1068825e95a13ff3.js","177","static/chunks/app/layout-8dee585ba8ea765e.js"],"default"]
4:I[9766,[],""]
5:I[8924,[],""]
8:I[9814,["545","static/chunks/c16f53c3-b8b233f8702d885b.js","610","static/chunks/610-d8e06611254bb5d1.js","761","static/chunks/761-1068825e95a13ff3.js","177","static/chunks/app/layout-8dee585ba8ea765e.js"],"default"]
9:I[1402,["610","static/chunks/610-d8e06611254bb5d1.js","642","static/chunks/642-5b6b9b1650eac53d.js","913","static/chunks/913-9c81c1095753550a.js","452","static/chunks/app/article/%5Buid%5D/page-defbbfd8a92ae755.js"],""]
a:I[8202,["545","static/chunks/c16f53c3-b8b233f8702d885b.js","610","static/chunks/610-d8e06611254bb5d1.js","761","static/chunks/761-1068825e95a13ff3.js","177","static/chunks/app/layout-8dee585ba8ea765e.js"],"GoogleTagManager"]
c:I[4431,[],"OutletBoundary"]
e:I[5278,[],"AsyncMetadataOutlet"]
10:I[4431,[],"ViewportBoundary"]
12:I[4431,[],"MetadataBoundary"]
13:"$Sreact.suspense"
15:I[7150,[],""]
:HL["/_next/static/media/c90a9e82ec3f8868-s.p.woff2","font",{"crossOrigin":"","type":"font/woff2"}]
:HL["/_next/static/css/da5750ed17f58afc.css","style"]
0:{"P":null,"b":"x9S-4CUpSQHWGi8OwiAi9","p":"","c":["","article","google-ads-performance-max"],"i":false,"f":[[["",{"children":["article",{"children":[["uid","google-ads-performance-max","d"],{"children":["__PAGE__",{}]}]}]},"$undefined","$undefined",true],["",["$","$1","c",{"children":[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/da5750ed17f58afc.css","precedence":"next","crossOrigin":"$undefined","nonce":"$undefined"}]],["$","html",null,{"lang":"fr","className":"__variable_e0da37","children":[null,["$","body",null,{"children":[["$","div",null,{"className":"relative","children":[["$","div",null,{"className":"background-color absolute w-full h-full top-0 left-0"}],"$L2",["$","main",null,{"className":"relative","children":["$","$L3",null,{"children":["$","$L4",null,{"parallelRouterKey":"children","error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":["$L6",[]],"forbidden":"$undefined","unauthorized":"$undefined"}]}]}],"$L7"]}],["$","$L8",null,{}],["$","$L9",null,{"id":"organization-data","type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"Organization\",\"name\":\"Agence Straton\",\"url\":\"https://www.agence-straton.fr\",\"logo\":\"https://www.agence-straton.fr/icon.png\",\"description\":\"Straton, agence marketing et web à Saint-Gilles-Croix-De-Vie en vendée : sites internet, publicités digitales et stratégie sur-mesure pour booster votre succès.\",\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33628963053\",\"contactType\":\"customer service\",\"availableLanguage\":[\"French\",\"English\"]},\"sameAs\":[\"https://www.linkedin.com/company/agence-straton\",\"https://www.instagram.com/agence.straton/\"]}"}}],["$","$La",null,{"gtmId":"GTM-NVZCDS5F"}]]}]]}]]}],{"children":["article",["$","$1","c",{"children":[null,["$","$L4",null,{"parallelRouterKey":"children","error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","forbidden":"$undefined","unauthorized":"$undefined"}]]}],{"children":[["uid","google-ads-performance-max","d"],["$","$1","c",{"children":[null,["$","$L4",null,{"parallelRouterKey":"children","error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","forbidden":"$undefined","unauthorized":"$undefined"}]]}],{"children":["__PAGE__",["$","$1","c",{"children":["$Lb",null,["$","$Lc",null,{"children":["$Ld",["$","$Le",null,{"promise":"$@f"}]]}]]}],{},null,false]},null,false]},null,false]},null,false],["$","$1","h",{"children":[null,[["$","$L10",null,{"children":"$L11"}],["$","meta",null,{"name":"next-size-adjust","content":""}]],["$","$L12",null,{"children":["$","div",null,{"hidden":true,"children":["$","$13",null,{"fallback":null,"children":"$L14"}]}]}]]}],false]],"m":"$undefined","G":["$15",[]],"s":false,"S":true}
11:[["$","meta","0",{"charSet":"utf-8"}],["$","meta","1",{"name":"viewport","content":"width=device-width, initial-scale=1"}]]
d:null
16:I[3818,["610","static/chunks/610-d8e06611254bb5d1.js","642","static/chunks/642-5b6b9b1650eac53d.js","913","static/chunks/913-9c81c1095753550a.js","452","static/chunks/app/article/%5Buid%5D/page-defbbfd8a92ae755.js"],"PrismicNextLink"]
1c:I[4865,["545","static/chunks/c16f53c3-b8b233f8702d885b.js","610","static/chunks/610-d8e06611254bb5d1.js","761","static/chunks/761-1068825e95a13ff3.js","177","static/chunks/app/layout-8dee585ba8ea765e.js"],"default"]
7:["$","footer",null,{"className":"footer relative pt-10 md:pt-14 pb-6","children":["$","div",null,{"className":"mx-auto max-w-7xl px-4 lg:px-8 text-white","children":[["$","div",null,{"className":"w-full flex flex-wrap gap-x-10 gap-y-4 items-center justify-between","children":[["$","div",null,{"className":"text-2xl md:text-3xl lg:text-3xl font-extrabold tracking-tight text-balance text-white","children":[["$","p","861",{"dir":"$undefined","children":[["$","$1","860",{"children":[["$","$1","0__line",{"children":"Vous voulez travailler avec nous ?"}]]}]]}]]}],[["$","div","Contactez-nous",{"className":"flex items-center justify-center gap-x-6","children":["$","$L16",null,{"field":{"link_type":"Web","key":"6f274128-2187-4fa6-886a-5ab76d959bf0","url":"/contact"},"className":"flex items-center justify-content px-7 py-3 rounded-2xl text-base font-medium cursor-pointer bg-green-200 text-blue-950 hover:bg-green-100 gap-2 justify-center rounded-xl shadow-xs","onClick":"$undefined","children":[["$","span",null,{"children":"Contactez-nous"}],["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-4 stroke-2","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"M13.5 4.5 21 12m0 0-7.5 7.5M21 12H3"}]]}]]}]}]]]}],["$","div",null,{"className":"mt-12 sm:mt-14","children":[["$","p",null,{"className":"text-sm sm:text-base","children":"+33 6 28 96 30 53"}],["$","p",null,{"className":"text-sm sm:text-base","children":"contact@agence-straton.fr"}]]}],["$","div",null,{"className":"w-full border-b border-gray-500 my-4 sm:my-6"}],["$","div",null,{"className":"flex justify-between","children":[["$","div",null,{"className":"max-w-sm text-sm sm:text-base","children":[["$","p","864",{"dir":"$undefined","children":[["$","$1","863",{"children":[["$","$1","0__line",{"children":"50 rue des couvreurs"}]]}]]}],["$","p","866",{"dir":"$undefined","children":[["$","$1","865",{"children":[["$","$1","0__line",{"children":"Saint-Gilles-Croix-De-Vie"}]]}]]}],["$","p","868",{"dir":"$undefined","children":[["$","$1","867",{"children":[["$","$1","0__line",{"children":"85800, France"}]]}]]}]]}],["$","div",null,{"className":"flex gap-5 flex-shrink-0","children":[["$","a",null,{"href":"https://www.instagram.com/agence.straton/","target":"_blank","rel":"noopener noreferrer","children":[["$","span",null,{"className":"sr-only","children":"Instagram"}],["$","svg",null,{"width":"24","height":"24","viewBox":"0 0 24 24","fill":"none","xmlns":"http://www.w3.org/2000/svg","children":[["$","path",null,{"d":"M17 2H7C4.23858 2 2 4.23858 2 7V17C2 19.7614 4.23858 22 7 22H17C19.7614 22 22 19.7614 22 17V7C22 4.23858 19.7614 2 17 2Z","stroke":"white","strokeWidth":"2","strokeLinecap":"round","strokeLinejoin":"round"}],["$","path",null,{"d":"M15.9997 11.3698C16.1231 12.2021 15.981 13.052 15.5935 13.7988C15.206 14.5456 14.5929 15.1512 13.8413 15.5295C13.0898 15.9077 12.2382 16.0394 11.4075 15.9057C10.5768 15.7721 9.80947 15.3799 9.21455 14.785C8.61962 14.1901 8.22744 13.4227 8.09377 12.592C7.96011 11.7614 8.09177 10.9097 8.47003 10.1582C8.84829 9.40667 9.45389 8.79355 10.2007 8.40605C10.9475 8.01856 11.7975 7.8764 12.6297 7.99981C13.4786 8.1257 14.2646 8.52128 14.8714 9.12812C15.4782 9.73496 15.8738 10.5209 15.9997 11.3698Z","stroke":"white","strokeWidth":"2","strokeLinecap":"round","strokeLinejoin":"round"}],["$","path",null,{"d":"M17.5 6.5H17.51","stroke":"white","strokeWidth":"2","strokeLinecap":"round","strokeLinejoin":"round"}]]}]]}],["$","a",null,{"href":"https://www.linkedin.com/company/agence-straton/","target":"_blank","rel":"noopener noreferrer","children":[["$","span",null,{"className":"sr-only","children":"Linkedin"}],["$","svg",null,{"width":"24","height":"24","viewBox":"0 0 24 24","fill":"none","xmlns":"http://www.w3.org/2000/svg","children":[["$","path",null,{"d":"M16 8C17.5913 8 19.1174 8.63214 20.2426 9.75736C21.3679 10.8826 22 12.4087 22 14V21H18V14C18 13.4696 17.7893 12.9609 17.4142 12.5858C17.0391 12.2107 16.5304 12 16 12C15.4696 12 14.9609 12.2107 14.5858 12.5858C14.2107 12.9609 14 13.4696 14 14V21H10V14C10 12.4087 10.6321 10.8826 11.7574 9.75736C12.8826 8.63214 14.4087 8 16 8Z","stroke":"white","strokeWidth":"2","strokeLinecap":"round","strokeLinejoin":"round"}],"$L17","$L18"]}]]}]]}]]}],"$L19","$L1a","$L1b"]}]}]
2:["$","$L1c",null,{"settings":{"id":"Z5dHuRIAACsAOMlQ","uid":null,"url":null,"type":"settings","href":"https://agence-straton.cdn.prismic.io/api/v2/documents/search?ref=aMGRdRMAAC4Ab6fW&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z5dHuRIAACsAOMlQ%22%29+%5D%5D","tags":[],"first_publication_date":"2025-01-27T08:54:18+0000","last_publication_date":"2025-07-17T12:13:53+0000","slugs":["settings"],"linked_documents":[],"lang":"fr-fr","alternate_languages":[],"data":{"site_title":"Agence Straton","meta_description":"Agence Straton est une agence digitale en Vendée spécialisée en création de site web, référencement naturel (SEO) et publicité en ligne. Découvrez des solutions sur mesure pour développer votre présence en ligne.","fallback_og_image":{"dimensions":{"width":1201,"height":631},"alt":null,"copyright":null,"url":"https://images.prismic.io/agence-straton/Z5dI1JbqstJ993bJ_FACEBOOK_SHARE.jpg?auto=format,compress","id":"Z5dI1JbqstJ993bJ","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"logo":{"dimensions":{"width":441,"height":96},"alt":"Logo Straton","copyright":null,"url":"https://agence-straton.cdn.prismic.io/agence-straton/Z6IR9pbqstJ9-NYm_LOGO_SVG_LONG.svg","id":"Z6IR9pbqstJ9-NYm","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"navigation":[{"label":"Nos services","link":{"link_type":"Any"},"is_button":false},{"label":"L'agence","link":{"id":"Z5kRExIAAC4AC0pc","type":"page","tags":[],"lang":"fr-fr","slug":"votre-partenaire-web-en-vendee","first_publication_date":"2025-01-28T17:17:09+0000","last_publication_date":"2025-03-02T19:15:00+0000","uid":"a-propos","url":"/a-propos","link_type":"Document","key":"8d9609af-3bd8-4b8b-8039-1fa60951a88c","isBroken":false},"is_button":false},{"label":"Nos réalisations","link":{"id":"aHjHWBEAACkAkx5K","type":"projects","tags":[],"lang":"fr-fr","slug":"projects","first_publication_date":"2025-07-17T09:50:17+0000","last_publication_date":"2025-08-04T13:01:24+0000","url":"/projects","link_type":"Document","key":"818d7446-7149-4aac-9df1-a10c82428686","isBroken":false},"is_button":false},{"label":"Blog","link":{"id":"aDaubhEAACwAkiTO","type":"blog","tags":[],"lang":"fr-fr","slug":"blog","first_publication_date":"2025-05-28T06:34:29+0000","last_publication_date":"2025-08-04T15:55:14+0000","url":"/blog","link_type":"Document","key":"8d81dbbe-d75f-4e27-b927-750f6aeae699","isBroken":false},"is_button":false},{"label":"Demander un devis","link":{"id":"Z5oEOBIAACwADN0z","type":"contact","tags":[],"lang":"fr-fr","slug":"contact","first_publication_date":"2025-01-29T10:35:12+0000","last_publication_date":"2025-08-04T11:42:34+0000","url":"/contact","link_type":"Document","key":"8e38ae98-8a75-4952-9af4-a4d8109728c4","isBroken":false},"is_button":true}],"subnavigation":[{"parent_id":"nos-services","label":"Création de site internet","description":"Améliorez votre visibilité","link":{"id":"Z5oqkhIAAC0ADSdz","type":"service","tags":["Service"],"lang":"fr-fr","slug":"un-site-web-elegant-responsive-et-performant","first_publication_date":"2025-01-29T13:18:16+0000","last_publication_date":"2025-08-04T12:56:57+0000","uid":"creation-de-site-web","url":"/service/creation-de-site-web","link_type":"Document","key":"beb800ec-e70d-4869-bfe5-d69dbd3c6891","isBroken":false},"icon":"ComputerDesktopIcon"},{"parent_id":"nos-services","label":"Référencement naturel","description":"Augmentez votre trafic","link":{"id":"Z5oqyRIAACcADSfl","type":"service","tags":[],"lang":"fr-fr","slug":"booster-votre-trafic-organique-grace-a-une-strategie-seo-sur-mesure","first_publication_date":"2025-01-29T13:19:07+0000","last_publication_date":"2025-09-10T08:41:03+0000","uid":"referencement-naturel","url":"/service/referencement-naturel","link_type":"Document","key":"5a7ea384-0b61-4dac-b944-2b91d8df8c40","isBroken":false},"icon":"ChatBubbleLeftEllipsisIcon"},{"parent_id":"nos-services","label":"Publicité en ligne","description":"Attirez une cible qualifiée","link":{"id":"Z5oqrRIAACwADSes","type":"service","tags":[],"lang":"fr-fr","slug":"agence-de-publicite-a-saintgillescroixdevie","first_publication_date":"2025-01-29T13:18:40+0000","last_publication_date":"2025-08-04T12:55:53+0000","uid":"publicite-en-ligne","url":"/service/publicite-en-ligne","link_type":"Document","key":"d220a731-373b-4aad-9fec-b82905457a5c","isBroken":false},"icon":"WifiIcon"},{"parent_id":"nos-services","label":"E-commerce | Shopify","description":"Vendez directement en ligne","link":{"id":"Z6HxJBEAAC0ACDx5","type":"service","tags":[],"lang":"fr-fr","slug":"transformez-votre-boutique-shopify-en-machine-a-vendre","first_publication_date":"2025-02-04T10:51:17+0000","last_publication_date":"2025-08-04T11:57:39+0000","uid":"creation-de-site-ecommerce","url":"/service/creation-de-site-ecommerce","link_type":"Document","key":"f588cec4-8974-4245-8949-ca9e3a1ed772","isBroken":false},"icon":"ShoppingBagIcon"}],"cookie_banner_visible":true,"cookie_message":[{"type":"paragraph","text":"Ce site utilise des cookies pour optimiser votre expérience. Cliquez sur \"Accepter\" pour activer les cookies ou sur \"Refuser\" pour les désactiver. Vous pouvez trouver plus d'informations dans la page de politique de confidentialité.","spans":[],"direction":"ltr"}],"cta_contact_title":[{"type":"paragraph","text":"Vous voulez travailler avec nous ?","spans":[],"direction":"ltr"}],"cta_contact_button":[{"icon":null,"label":"Contactez-nous","link":{"link_type":"Web","key":"6f274128-2187-4fa6-886a-5ab76d959bf0","url":"/contact"},"variant":"secondary"}],"phone":"+33 6 28 96 30 53","email":"contact@agence-straton.fr","address":[{"type":"paragraph","text":"50 rue des couvreurs","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Saint-Gilles-Croix-De-Vie","spans":[],"direction":"ltr"},{"type":"paragraph","text":"85800, France","spans":[],"direction":"ltr"}],"copyright":"©2025 Straton","legals_navigation":[{"label":"MENTIONS LÉGALES","link":{"id":"Z5pmzxIAAC4ADatt","type":"policy","tags":[],"lang":"fr-fr","slug":"1.-informations-generales","first_publication_date":"2025-01-29T17:35:13+0000","last_publication_date":"2025-02-25T14:14:08+0000","uid":"mentions-legales","url":"/policy/mentions-legales","link_type":"Document","key":"24850f8c-9b38-48f0-8cf5-4a969c1d9abd","isBroken":false}},{"label":"POLITIQUE DE CONFIDENTIALITÉ","link":{"id":"Z6IHAxEAACcACGfv","type":"policy","tags":[],"lang":"fr-fr","slug":"1.-responsable-du-traitement-des-donnees","first_publication_date":"2025-02-04T12:24:38+0000","last_publication_date":"2025-02-25T14:14:51+0000","uid":"politique-de-confidentialite","url":"/policy/politique-de-confidentialite","link_type":"Document","key":"803514d2-1948-495a-ad52-c761e78b4860","isBroken":false}}]}}}]
1e:I[6552,["610","static/chunks/610-d8e06611254bb5d1.js","642","static/chunks/642-5b6b9b1650eac53d.js","913","static/chunks/913-9c81c1095753550a.js","452","static/chunks/app/article/%5Buid%5D/page-defbbfd8a92ae755.js"],"PreloadChunks"]
17:["$","path",null,{"d":"M6 9H2V21H6V9Z","stroke":"white","strokeWidth":"2","strokeLinecap":"round","strokeLinejoin":"round"}]
18:["$","path",null,{"d":"M4 6C5.10457 6 6 5.10457 6 4C6 2.89543 5.10457 2 4 2C2.89543 2 2 2.89543 2 4C2 5.10457 2.89543 6 4 6Z","stroke":"white","strokeWidth":"2","strokeLinecap":"round","strokeLinejoin":"round"}]
1d:T2a31,M0.178 128L56.96 2.50999H75.65L132.432 128H109.292L94.162 92.756L103.774 98.986H28.658L38.27 92.756L23.318 128H0.178ZM66.038 27.252L41.118 86.526L36.49 80.83H95.942L91.492 86.526L66.394 27.252H66.038ZM183.742 161.82C175.673 161.82 168.078 160.871 160.958 158.972C153.957 157.192 147.786 154.403 142.446 150.606L148.854 135.12C152.177 137.256 155.677 139.036 159.356 140.46C163.035 142.003 166.773 143.13 170.57 143.842C174.367 144.554 178.165 144.91 181.962 144.91C189.913 144.91 195.846 142.952 199.762 139.036C203.797 135.239 205.814 129.543 205.814 121.948V105.928H207.416C205.636 111.98 201.898 116.845 196.202 120.524C190.625 124.084 184.276 125.864 177.156 125.864C169.324 125.864 162.501 124.084 156.686 120.524C150.871 116.845 146.362 111.743 143.158 105.216C139.954 98.6893 138.352 91.0947 138.352 82.432C138.352 73.7693 139.954 66.234 143.158 59.826C146.362 53.2993 150.871 48.256 156.686 44.696C162.501 41.0173 169.324 39.178 177.156 39.178C184.513 39.178 190.921 41.0173 196.38 44.696C201.957 48.256 205.577 53.0027 207.238 58.936H205.814V40.958H227.53V119.278C227.53 128.653 225.869 136.485 222.546 142.774C219.223 149.182 214.299 153.929 207.772 157.014C201.245 160.218 193.235 161.82 183.742 161.82ZM183.208 108.954C190.091 108.954 195.549 106.581 199.584 101.834C203.619 97.0873 205.636 90.62 205.636 82.432C205.636 74.244 203.619 67.836 199.584 63.208C195.549 58.4613 190.091 56.088 183.208 56.088C176.325 56.088 170.867 58.4613 166.832 63.208C162.797 67.836 160.78 74.244 160.78 82.432C160.78 90.62 162.797 97.0873 166.832 101.834C170.867 106.581 176.325 108.954 183.208 108.954ZM293.482 129.78C283.632 129.78 275.148 127.941 268.028 124.262C260.908 120.583 255.39 115.362 251.474 108.598C247.676 101.834 245.778 93.824 245.778 84.568C245.778 75.5493 247.617 67.658 251.296 60.894C255.093 54.13 260.255 48.8493 266.782 45.052C273.427 41.136 280.962 39.178 289.388 39.178C297.694 39.178 304.814 40.958 310.748 44.518C316.681 48.078 321.25 53.1213 324.454 59.648C327.776 66.1747 329.438 73.9473 329.438 82.966V89.552H263.756V76.736H313.774L310.926 79.406C310.926 71.3367 309.146 65.166 305.586 60.894C302.026 56.5033 296.923 54.308 290.278 54.308C285.294 54.308 281.022 55.4947 277.462 57.868C274.02 60.1227 271.35 63.386 269.452 67.658C267.672 71.8113 266.782 76.7953 266.782 82.61V83.856C266.782 90.3827 267.79 95.782 269.808 100.054C271.825 104.326 274.851 107.53 278.886 109.666C282.92 111.802 287.904 112.87 293.838 112.87C298.703 112.87 303.568 112.158 308.434 110.734C313.299 109.191 317.749 106.818 321.784 103.614L328.014 118.566C323.86 122.007 318.639 124.737 312.35 126.754C306.06 128.771 299.771 129.78 293.482 129.78ZM347.058 128V40.958H368.774V58.402H366.816C369.427 52.1127 373.462 47.366 378.92 44.162C384.498 40.8393 390.787 39.178 397.788 39.178C404.79 39.178 410.545 40.4833 415.054 43.094C419.564 45.7047 422.946 49.68 425.2 55.02C427.455 60.2413 428.582 66.8867 428.582 74.956V128H406.332V76.024C406.332 71.5147 405.739 67.836 404.552 64.988C403.484 62.14 401.764 60.0633 399.39 58.758C397.136 57.334 394.228 56.622 390.668 56.622C386.396 56.622 382.658 57.5713 379.454 59.47C376.25 61.25 373.758 63.8607 371.978 67.302C370.198 70.6247 369.308 74.5407 369.308 79.05V128H347.058ZM491.409 129.78C482.272 129.78 474.321 127.941 467.557 124.262C460.793 120.465 455.572 115.125 451.893 108.242C448.215 101.359 446.375 93.29 446.375 84.034C446.375 74.778 448.215 66.8273 451.893 60.182C455.572 53.418 460.793 48.256 467.557 44.696C474.321 41.0173 482.272 39.178 491.409 39.178C496.987 39.178 502.505 40.068 507.963 41.848C513.422 43.628 517.931 46.12 521.491 49.324L514.905 64.81C511.82 62.0807 508.319 60.004 504.403 58.58C500.606 57.156 496.927 56.444 493.367 56.444C485.654 56.444 479.661 58.8767 475.389 63.742C471.236 68.4887 469.159 75.312 469.159 84.212C469.159 92.9933 471.236 99.9353 475.389 105.038C479.661 110.022 485.654 112.514 493.367 112.514C496.809 112.514 500.487 111.802 504.403 110.378C508.319 108.954 511.82 106.818 514.905 103.97L521.491 119.634C517.931 122.719 513.363 125.211 507.785 127.11C502.327 128.89 496.868 129.78 491.409 129.78ZM576.3 129.78C566.451 129.78 557.966 127.941 550.846 124.262C543.726 120.583 538.208 115.362 534.292 108.598C530.495 101.834 528.596 93.824 528.596 84.568C528.596 75.5493 530.435 67.658 534.114 60.894C537.911 54.13 543.073 48.8493 549.6 45.052C556.245 41.136 563.781 39.178 572.206 39.178C580.513 39.178 587.633 40.958 593.566 44.518C599.499 48.078 604.068 53.1213 607.272 59.648C610.595 66.1747 612.256 73.9473 612.256 82.966V89.552H546.574V76.736H596.592L593.744 79.406C593.744 71.3367 591.964 65.166 588.404 60.894C584.844 56.5033 579.741 54.308 573.096 54.308C568.112 54.308 563.84 55.4947 560.28 57.868C556.839 60.1227 554.169 63.386 552.27 67.658C550.49 71.8113 549.6 76.7953 549.6 82.61V83.856C549.6 90.3827 550.609 95.782 552.626 100.054C554.643 104.326 557.669 107.53 561.704 109.666C565.739 111.802 570.723 112.87 576.656 112.87C581.521 112.87 586.387 112.158 591.252 110.734C596.117 109.191 600.567 106.818 604.602 103.614L610.832 118.566C606.679 122.007 601.457 124.737 595.168 126.754C588.879 128.771 582.589 129.78 576.3 129.78ZM723.243 129.78C716.717 129.78 710.427 129.187 704.375 128C698.442 126.932 692.924 125.33 687.821 123.194C682.837 121.058 678.387 118.507 674.471 115.54L681.413 97.562C685.329 100.291 689.423 102.665 693.695 104.682C698.086 106.581 702.714 108.064 707.579 109.132C712.563 110.081 717.785 110.556 723.243 110.556C732.618 110.556 739.441 109.013 743.713 105.928C747.985 102.724 750.121 98.63 750.121 93.646C750.121 90.9167 749.469 88.6027 748.163 86.704C746.858 84.6867 744.722 82.966 741.755 81.542C738.789 80.118 734.873 78.9313 730.007 77.982L710.427 73.888C699.154 71.5147 690.729 67.5393 685.151 61.962C679.693 56.266 676.963 48.79 676.963 39.534C676.963 31.702 679.04 24.8787 683.193 19.064C687.347 13.2493 693.102 8.74 700.459 5.536C707.817 2.33199 716.301 0.729994 725.913 0.729994C731.609 0.729994 737.068 1.32333 742.289 2.50999C747.629 3.57799 752.495 5.23933 756.885 7.49399C761.395 9.62999 765.311 12.2407 768.633 15.326L761.691 32.414C756.707 28.2607 751.249 25.1753 745.315 23.158C739.382 21.022 732.855 19.954 725.735 19.954C720.277 19.954 715.589 20.7253 711.673 22.268C707.757 23.8107 704.731 26.006 702.595 28.854C700.578 31.5833 699.569 34.8467 699.569 38.644C699.569 42.916 700.993 46.3573 703.841 48.968C706.689 51.46 711.555 53.418 718.437 54.842L737.839 58.936C749.587 61.428 758.309 65.344 764.005 70.684C769.82 76.024 772.727 83.144 772.727 92.044C772.727 99.52 770.71 106.106 766.675 111.802C762.641 117.498 756.885 121.948 749.409 125.152C742.052 128.237 733.33 129.78 723.243 129.78ZM829.149 129.78C817.52 129.78 808.857 126.873 803.161 121.058C797.465 115.243 794.617 106.759 794.617 95.604V57.69H777.885V40.958H794.617V14.97H816.867V40.958H843.211V57.69H816.867V94.358C816.867 100.054 818.113 104.326 820.605 107.174C823.097 110.022 827.132 111.446 832.709 111.446C834.37 111.446 836.091 111.268 837.871 110.912C839.651 110.437 841.49 109.963 843.389 109.488L846.771 125.864C844.635 127.051 841.906 128 838.583 128.712C835.379 129.424 832.234 129.78 829.149 129.78ZM857.591 128V40.958H879.307V61.962H877.527C879.189 54.842 882.452 49.4427 887.317 45.764C892.183 41.9667 898.65 39.7713 906.719 39.178L913.483 38.644L914.907 57.512L902.091 58.758C894.853 59.47 889.394 61.7247 885.715 65.522C882.037 69.2007 880.197 74.422 880.197 81.186V128H857.591ZM955.085 129.78C948.796 129.78 943.159 128.593 938.175 126.22C933.31 123.728 929.453 120.405 926.605 116.252C923.876 112.099 922.511 107.411 922.511 102.19C922.511 95.782 924.173 90.7387 927.495 87.06C930.818 83.2627 936.217 80.5333 943.693 78.872C951.169 77.2107 961.197 76.38 973.775 76.38H982.675V89.196H973.953C968.376 89.196 963.689 89.4333 959.891 89.908C956.094 90.264 953.009 90.9167 950.635 91.866C948.381 92.6967 946.719 93.8833 945.651 95.426C944.702 96.9687 944.227 98.8673 944.227 101.122C944.227 105.038 945.592 108.242 948.321 110.734C951.051 113.226 954.848 114.472 959.713 114.472C963.629 114.472 967.071 113.582 970.037 111.802C973.123 109.903 975.555 107.352 977.335 104.148C979.115 100.944 980.005 97.2653 980.005 93.112V72.642C980.005 66.7087 978.7 62.4367 976.089 59.826C973.479 57.2153 969.088 55.91 962.917 55.91C958.052 55.91 953.068 56.6813 947.965 58.224C942.863 59.648 937.701 61.9027 932.479 64.988L926.071 49.858C929.157 47.722 932.776 45.8827 936.929 44.34C941.201 42.6787 945.651 41.4327 950.279 40.602C955.026 39.6527 959.476 39.178 963.629 39.178C972.173 39.178 979.175 40.4833 984.633 43.094C990.211 45.7047 994.364 49.68 997.093 55.02C999.823 60.2413 1001.19 67.0053 1001.19 75.312V128H980.361V109.488H981.785C980.955 113.641 979.293 117.261 976.801 120.346C974.428 123.313 971.402 125.627 967.723 127.288C964.045 128.949 959.832 129.78 955.085 129.78ZM1063.64 129.78C1052.01 129.78 1043.35 126.873 1037.66 121.058C1031.96 115.243 1029.11 106.759 1029.11 95.604V57.69H1012.38V40.958H1029.11V14.97H1051.36V40.958H1077.71V57.69H1051.36V94.358C1051.36 100.054 1052.61 104.326 1055.1 107.174C1057.59 110.022 1061.63 111.446 1067.2 111.446C1068.86 111.446 1070.59 111.268 1072.37 110.912C1074.15 110.437 1075.98 109.963 1077.88 109.488L1081.27 125.864C1079.13 127.051 1076.4 128 1073.08 128.712C1069.87 129.424 1066.73 129.78 1063.64 129.78ZM1130.91 129.78C1121.89 129.78 1114.06 127.941 1107.41 124.262C1100.77 120.583 1095.61 115.362 1091.93 108.598C1088.25 101.715 1086.41 93.646 1086.41 84.39C1086.41 75.134 1088.25 67.124 1091.93 60.36C1095.61 53.596 1100.77 48.3747 1107.41 44.696C1114.06 41.0173 1121.89 39.178 1130.91 39.178C1139.93 39.178 1147.76 41.0173 1154.41 44.696C1161.05 48.3747 1166.21 53.596 1169.89 60.36C1173.57 67.124 1175.41 75.134 1175.41 84.39C1175.41 93.646 1173.57 101.715 1169.89 108.598C1166.21 115.362 1161.05 120.583 1154.41 124.262C1147.76 127.941 1139.93 129.78 1130.91 129.78ZM1130.91 112.87C1137.56 112.87 1142.9 110.497 1146.93 105.75C1150.97 100.885 1152.98 93.7647 1152.98 84.39C1152.98 74.8967 1150.97 67.836 1146.93 63.208C1142.9 58.4613 1137.56 56.088 1130.91 56.088C1124.27 56.088 1118.93 58.4613 1114.89 63.208C1110.86 67.836 1108.84 74.8967 1108.84 84.39C1108.84 93.7647 1110.86 100.885 1114.89 105.75C1118.93 110.497 1124.27 112.87 1130.91 112.87ZM1193.78 128V40.958H1215.49V58.402H1213.53C1216.14 52.1127 1220.18 47.366 1225.64 44.162C1231.21 40.8393 1237.5 39.178 1244.51 39.178C1251.51 39.178 1257.26 40.4833 1261.77 43.094C1266.28 45.7047 1269.66 49.68 1271.92 55.02C1274.17 60.2413 1275.3 66.8867 1275.3 74.956V128H1253.05V76.024C1253.05 71.5147 1252.46 67.836 1251.27 64.988C1250.2 62.14 1248.48 60.0633 1246.11 58.758C1243.85 57.334 1240.95 56.622 1237.39 56.622C1233.11 56.622 1229.38 57.5713 1226.17 59.47C1222.97 61.25 1220.48 63.8607 1218.7 67.302C1216.92 70.6247 1216.03 74.5407 1216.03 79.05V128H1193.78Z19:["$","svg",null,{"viewBox":"0 0 1276 162","fill":"none","xmlns":"http://www.w3.org/2000/svg","className":"w-full mt-18 md:mt-24 mb-6","children":["$","path",null,{"d":"$1d","fill":"white"}]}]
1a:["$","div",null,{"className":"w-full border-b border-gray-500 my-4 sm:my-6"}]
1b:["$","div",null,{"aria-label":"Liens légaux","className":"flex flex-col-reverse items-center sm:flex-row sm:justify-between gap-y-2","children":[["$","p",null,{"className":"text-xs font-extrabold","children":"©2025 Straton"}],["$","nav",null,{"className":"flex justify-center items-center flex-wrap gap-y-2 gap-x-10","children":[["$","div","MENTIONS LÉGALES",{"className":"link inline-block text-xs font-extrabold","children":["$","$L16",null,{"field":{"id":"Z5pmzxIAAC4ADatt","type":"policy","tags":[],"lang":"fr-fr","slug":"1.-informations-generales","first_publication_date":"2025-01-29T17:35:13+0000","last_publication_date":"2025-02-25T14:14:08+0000","uid":"mentions-legales","url":"/policy/mentions-legales","link_type":"Document","key":"24850f8c-9b38-48f0-8cf5-4a969c1d9abd","isBroken":false},"children":"MENTIONS LÉGALES"}]}],["$","div","POLITIQUE DE CONFIDENTIALITÉ",{"className":"link inline-block text-xs font-extrabold","children":["$","$L16",null,{"field":{"id":"Z6IHAxEAACcACGfv","type":"policy","tags":[],"lang":"fr-fr","slug":"1.-responsable-du-traitement-des-donnees","first_publication_date":"2025-02-04T12:24:38+0000","last_publication_date":"2025-02-25T14:14:51+0000","uid":"politique-de-confidentialite","url":"/policy/politique-de-confidentialite","link_type":"Document","key":"803514d2-1948-495a-ad52-c761e78b4860","isBroken":false},"children":"POLITIQUE DE CONFIDENTIALITÉ"}]}]]}]]}]
6:[["$","$1","error$bf16d3e3-b0e9-4624-b56e-9fdfd213d35b",{"children":[["$","$L1e",null,{"moduleIds":["slices/index.ts -> ./Error"]}],["$","section",null,{"data-slice-type":"error","data-slice-variation":"default","children":["$","div",null,{"className":"mx-auto w-full max-w-7xl px-4 pt-18 pb-16 sm:pb-24 lg:px-8","children":[["$","div",null,{"className":"mx-auto mt-14 md:mt-20 max-w-2xl text-center sm:mt-24","children":[["$","div",null,{"className":"text-base/8 font-semibold text-green-200","children":[["$","p","907",{"dir":"$undefined","children":[["$","$1","906",{"children":[["$","$1","0__line",{"children":"404"}]]}]]}]]}],["$","div",null,{"className":"mt-4 text-5xl font-semibold tracking-tight text-balance sm:text-6xl text-white","children":[["$","p","910",{"dir":"$undefined","children":[["$","$1","909",{"children":[["$","$1","0__line",{"children":"Vous vous êtes égarés."}]]}]]}]]}],["$","div",null,{"className":"mt-6 text-lg font-medium text-pretty text-gray-200 sm:text-xl/8","children":[["$","p","913",{"dir":"$undefined","children":[["$","$1","912",{"children":[["$","$1","0__line",{"children":"Un peu comme vos utilisateurs si vous ne faites pas appel à nos services."}],["$","br","1__break",{}],["$","$1","1__line",{"children":"Donc consultez plutôt les pages suivantes."}]]}]]}]]}]]}],["$","div",null,{"className":"mx-auto mt-16 flow-root max-w-lg sm:mt-20","children":[["$","ul",null,{"role":"list","className":"-mt-6 divide-y divide-white/5 border-b border-white/5","children":[["$","li","0",{"className":"relative py-6","children":["$","$L16",null,{"field":{"id":"Z5oqkhIAAC0ADSdz","type":"service","tags":["Service"],"lang":"fr-fr","slug":"un-site-web-elegant-responsive-et-performant","first_publication_date":"2025-01-29T13:18:16+0000","last_publication_date":"2025-08-04T12:56:57+0000","uid":"creation-de-site-web","url":"/service/creation-de-site-web","link_type":"Document","key":"754f232d-942e-4dff-9c89-d2af8969f647","isBroken":false},"className":"flex gap-x-6","children":[["$","div",null,{"className":"flex size-10 flex-none items-center justify-center rounded-lg ring-1 shadow-xs ring-white/10","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-6 text-green-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"M9 17.25v1.007a3 3 0 0 1-.879 2.122L7.5 21h9l-.621-.621A3 3 0 0 1 15 18.257V17.25m6-12V15a2.25 2.25 0 0 1-2.25 2.25H5.25A2.25 2.25 0 0 1 3 15V5.25m18 0A2.25 2.25 0 0 0 18.75 3H5.25A2.25 2.25 0 0 0 3 5.25m18 0V12a2.25 2.25 0 0 1-2.25 2.25H5.25A2.25 2.25 0 0 1 3 12V5.25"}]]}]}],["$","div",null,{"className":"flex-auto","children":[["$","h3",null,{"className":"text-sm/6 font-semibold text-white","children":[["$","span",null,{"aria-hidden":"true","className":"absolute inset-0"}],"Création de site internet"]}],["$","p",null,{"className":"mt-2 text-sm/6 text-gray-200","children":"Augmentez votre visibilité"}]]}],["$","div",null,{"className":"flex-none self-center","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-5 text-gray-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"m8.25 4.5 7.5 7.5-7.5 7.5"}]]}]}]]}]}],["$","li","1",{"className":"relative py-6","children":["$","$L16",null,{"field":{"id":"Z5oqyRIAACcADSfl","type":"service","tags":[],"lang":"fr-fr","slug":"booster-votre-trafic-organique-grace-a-une-strategie-seo-sur-mesure","first_publication_date":"2025-01-29T13:19:07+0000","last_publication_date":"2025-09-10T08:41:03+0000","uid":"referencement-naturel","url":"/service/referencement-naturel","link_type":"Document","key":"ea68798a-0980-4087-9442-520deb0db94b","isBroken":false},"className":"flex gap-x-6","children":[["$","div",null,{"className":"flex size-10 flex-none items-center justify-center rounded-lg ring-1 shadow-xs ring-white/10","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-6 text-green-200","children":[null,"$L1f"]}]}],"$L20","$L21"]}]}],"$L22","$L23"]}],"$L24"]}]]}]}]]}]]
25:I[2619,["610","static/chunks/610-d8e06611254bb5d1.js","642","static/chunks/642-5b6b9b1650eac53d.js","913","static/chunks/913-9c81c1095753550a.js","452","static/chunks/app/article/%5Buid%5D/page-defbbfd8a92ae755.js"],""]
1f:["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"M8.625 9.75a.375.375 0 1 1-.75 0 .375.375 0 0 1 .75 0Zm0 0H8.25m4.125 0a.375.375 0 1 1-.75 0 .375.375 0 0 1 .75 0Zm0 0H12m4.125 0a.375.375 0 1 1-.75 0 .375.375 0 0 1 .75 0Zm0 0h-.375m-13.5 3.01c0 1.6 1.123 2.994 2.707 3.227 1.087.16 2.185.283 3.293.369V21l4.184-4.183a1.14 1.14 0 0 1 .778-.332 48.294 48.294 0 0 0 5.83-.498c1.585-.233 2.708-1.626 2.708-3.228V6.741c0-1.602-1.123-2.995-2.707-3.228A48.394 48.394 0 0 0 12 3c-2.392 0-4.744.175-7.043.513C3.373 3.746 2.25 5.14 2.25 6.741v6.018Z"}]
20:["$","div",null,{"className":"flex-auto","children":[["$","h3",null,{"className":"text-sm/6 font-semibold text-white","children":[["$","span",null,{"aria-hidden":"true","className":"absolute inset-0"}],"Référencement naturel & payant"]}],["$","p",null,{"className":"mt-2 text-sm/6 text-gray-200","children":"Optimisez vos mots-clés"}]]}]
21:["$","div",null,{"className":"flex-none self-center","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-5 text-gray-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"m8.25 4.5 7.5 7.5-7.5 7.5"}]]}]}]
22:["$","li","2",{"className":"relative py-6","children":["$","$L16",null,{"field":{"id":"Z5oqrRIAACwADSes","type":"service","tags":[],"lang":"fr-fr","slug":"agence-de-publicite-a-saintgillescroixdevie","first_publication_date":"2025-01-29T13:18:40+0000","last_publication_date":"2025-08-04T12:55:53+0000","uid":"publicite-en-ligne","url":"/service/publicite-en-ligne","link_type":"Document","key":"adace6c1-bf4e-4eb7-b63c-b3d156fa6b4a","isBroken":false},"className":"flex gap-x-6","children":[["$","div",null,{"className":"flex size-10 flex-none items-center justify-center rounded-lg ring-1 shadow-xs ring-white/10","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-6 text-green-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"M8.288 15.038a5.25 5.25 0 0 1 7.424 0M5.106 11.856c3.807-3.808 9.98-3.808 13.788 0M1.924 8.674c5.565-5.565 14.587-5.565 20.152 0M12.53 18.22l-.53.53-.53-.53a.75.75 0 0 1 1.06 0Z"}]]}]}],["$","div",null,{"className":"flex-auto","children":[["$","h3",null,{"className":"text-sm/6 font-semibold text-white","children":[["$","span",null,{"aria-hidden":"true","className":"absolute inset-0"}],"Publicité en ligne"]}],["$","p",null,{"className":"mt-2 text-sm/6 text-gray-200","children":"Attirez une cible qualifiée"}]]}],["$","div",null,{"className":"flex-none self-center","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-5 text-gray-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"m8.25 4.5 7.5 7.5-7.5 7.5"}]]}]}]]}]}]
23:["$","li","3",{"className":"relative py-6","children":["$","$L16",null,{"field":{"id":"Z6HxJBEAAC0ACDx5","type":"service","tags":[],"lang":"fr-fr","slug":"transformez-votre-boutique-shopify-en-machine-a-vendre","first_publication_date":"2025-02-04T10:51:17+0000","last_publication_date":"2025-08-04T11:57:39+0000","uid":"creation-de-site-ecommerce","url":"/service/creation-de-site-ecommerce","link_type":"Document","key":"16071887-6513-477a-b220-38258ab32ab7","isBroken":false},"className":"flex gap-x-6","children":[["$","div",null,{"className":"flex size-10 flex-none items-center justify-center rounded-lg ring-1 shadow-xs ring-white/10","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-6 text-green-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"M15.75 10.5V6a3.75 3.75 0 1 0-7.5 0v4.5m11.356-1.993 1.263 12c.07.665-.45 1.243-1.119 1.243H4.25a1.125 1.125 0 0 1-1.12-1.243l1.264-12A1.125 1.125 0 0 1 5.513 7.5h12.974c.576 0 1.059.435 1.119 1.007ZM8.625 10.5a.375.375 0 1 1-.75 0 .375.375 0 0 1 .75 0Zm7.5 0a.375.375 0 1 1-.75 0 .375.375 0 0 1 .75 0Z"}]]}]}],["$","div",null,{"className":"flex-auto","children":[["$","h3",null,{"className":"text-sm/6 font-semibold text-white","children":[["$","span",null,{"aria-hidden":"true","className":"absolute inset-0"}],"E-commerce | Shopify"]}],["$","p",null,{"className":"mt-2 text-sm/6 text-gray-200","children":"Vendez directement en ligne"}]]}],["$","div",null,{"className":"flex-none self-center","children":["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"size-5 text-gray-200","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"m8.25 4.5 7.5 7.5-7.5 7.5"}]]}]}]]}]}]
24:["$","div",null,{"className":"mt-10 flex justify-center","children":["$","$L25",null,{"href":"/","aria-label":"Home","className":"text-sm/6 font-semibold text-green-200","children":[["$","span",null,{"aria-hidden":"true","children":"←"}]," ","Retourner à l'accueil"]}]}]
26:I[622,[],"IconMark"]
f:{"metadata":[["$","title","0",{"children":"Google ads et la Performance Max, comment ça marche ?"}],["$","meta","1",{"name":"description","content":"Découvrez comment fonctionne Performance Max sur Google Ads : un nouveau type de campagne automatisée pour toucher plus d’audiences, générer plus de conversions et optimiser votre budget publicitaire."}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://www.agence-straton.fr/article/google-ads-performance-max"}],["$","meta","4",{"name":"google-site-verification","content":"AdgcrmX_y1QwE6ULXNloBPYuhbsZFxqlUQvvllGK1XQ"}],["$","meta","5",{"property":"og:title","content":"Google ads et la Performance Max, comment ça marche ?"}],["$","meta","6",{"property":"og:description","content":"Découvrez comment fonctionne Performance Max sur Google Ads : un nouveau type de campagne automatisée pour toucher plus d’audiences, générer plus de conversions et optimiser votre budget publicitaire."}],["$","meta","7",{"property":"og:url","content":"https://www.agence-straton.fr/article/google-ads-performance-max"}],["$","meta","8",{"property":"og:image","content":"https://images.prismic.io/agence-straton/aHo4TkMqNJQqIGUr_google-ads-performance-max.jpeg?auto=format,compress&rect=0,36,1920,1008&w=2400&h=1260"}],["$","meta","9",{"property":"og:type","content":"website"}],["$","meta","10",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","11",{"name":"twitter:title","content":"Google ads et la Performance Max, comment ça marche ?"}],["$","meta","12",{"name":"twitter:description","content":"Découvrez comment fonctionne Performance Max sur Google Ads : un nouveau type de campagne automatisée pour toucher plus d’audiences, générer plus de conversions et optimiser votre budget publicitaire."}],["$","meta","13",{"name":"twitter:image","content":"https://images.prismic.io/agence-straton/aHo4TkMqNJQqIGUr_google-ads-performance-max.jpeg?auto=format,compress&rect=0,36,1920,1008&w=2400&h=1260"}],["$","link","14",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"32x32"}],["$","link","15",{"rel":"icon","href":"/favicon.ico"}],["$","link","16",{"rel":"icon","href":"/icon.png","type":"image/png"}],["$","link","17",{"rel":"apple-touch-icon","href":"/icon.png"}],["$","$L26","18",{}]],"error":null,"digest":"$undefined"}
14:"$f:metadata"
27:I[688,["610","static/chunks/610-d8e06611254bb5d1.js","642","static/chunks/642-5b6b9b1650eac53d.js","913","static/chunks/913-9c81c1095753550a.js","452","static/chunks/app/article/%5Buid%5D/page-defbbfd8a92ae755.js"],"PrismicNextImage"]
b:["$","div",null,{"className":"relative pt-24","children":["$","div",null,{"className":"bg-white py-16 md:py-24","children":[["$","article",null,{"className":"mb-24 md:mb-32","children":[["$","div",null,{"className":"mx-auto max-w-5xl px-4","children":[["$","$L25",null,{"href":"/blog","aria-label":"Blog","className":"text-lg font-semibold tracking-tight text-slate-400 flex items-center mb-4 sm:mb-8","children":[["$","svg",null,{"xmlns":"http://www.w3.org/2000/svg","fill":"none","viewBox":"0 0 24 24","strokeWidth":1.5,"stroke":"currentColor","aria-hidden":"true","data-slot":"icon","ref":"$undefined","aria-labelledby":"$undefined","className":"text-gray-400 size-4 stroke-2 inline-flex items-center mr-2","children":[null,["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","d":"M10.5 19.5 3 12m0 0 7.5-7.5M3 12h18"}]]}],["$","span",null,{"children":"Retour aux articles"}]]}],["$","h1",null,{"className":"mb-6 text-3xl sm:text-5xl font-semibold tracking-tighter text-blue-950","children":"Performance Max : booster vos résultats avec l’automatisation Google Ads"}],["$","div",null,{"className":"flex gap-x-2.5 mb-16 md:mb-24","children":[["$","p",null,{"className":"italic tracking-tighter text-slate-500 mr-8","children":"18 juillet 2025"}],["$","$L27",null,{"field":{"dimensions":{"width":1931,"height":2896},"alt":"Giovanni","copyright":null,"url":"https://images.prismic.io/agence-straton/Z5kQIpbqstJ999Bq_Giovanni_BW.jpg?auto=format,compress","id":"Z5kQIpbqstJ999Bq","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"className":"object-cover size-6 flex-none rounded-full bg-white/10"}],"Giovanni Rossi"]}]]}],["$","div",null,{"className":"mx-auto max-w-5xl px-4","children":["$","div",null,{"className":"richtext richtext--large","children":[["$","$1","text$fd86a2a2-494b-413a-9325-d403fba09c1d",{"children":[["$","$L1e",null,{"moduleIds":["slices/index.ts -> ./Text"]}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","p","2148",{"dir":"$undefined","children":[["$","$1","2147",{"children":[["$","$1","0__line",{"children":"Google Ads devient de plus en plus automatisé. Les campagnes Performance Max s'inscrivent dans cette évolution. Elles permettent de toucher un large public et d'améliorer les résultats. L'intelligence artificielle gère la diffusion. Mais comment ça marche ? Et comment bien les utiliser ?"}]]}]]}]]}]}]]}],["$","$1","text$28d6c665-df0a-4470-a563-fa119d76c423",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:0:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","h2","2151",{"dir":"$undefined","children":[["$","$1","2150",{"children":[["$","$1","0__line",{"children":"Qu’est-ce qu’une campagne Performance Max ?"}]]}]]}],["$","p","2153",{"dir":"$undefined","children":[["$","$1","2152",{"children":[["$","$1","0__line",{"children":"Une campagne Performance Max permet de diffuser vos annonces sur tous les canaux de Google. En une seule campagne, vous apparaissez sur Google Search, YouTube, Gmail, Maps, Discover et Display. C'est un format simple à mettre en place, qui offre une large couverture."}]]}]]}],["$","p","2155",{"dir":"$undefined","children":[["$","$1","2154",{"children":[["$","$1","0__line",{"children":""}]]}]]}],["$","p","2157",{"dir":"$undefined","children":[["$","$1","2156",{"children":[["$","$1","0__line",{"children":"Contrairement aux campagnes classiques basées sur les mots-clés, Performance Max utilise le ciblage par audience. Google analyse les profils et affiche les annonces aux bonnes personnes, au bon moment. L'objectif est d'amener plus de conversions avec moins d'efforts."}]]}]]}],["$","p","2159",{"dir":"$undefined","children":[["$","$1","2158",{"children":[["$","$1","0__line",{"children":""}]]}]]}]]}]}]]}],["$","$1","image$e0c3cd16-ac69-43f6-9b5a-1edd01240168",{"children":[["$","$L1e",null,{"moduleIds":["slices/index.ts -> ./Image"]}],["$","section",null,{"data-slice-type":"image","data-slice-variation":"default","children":["$","figure",null,{"className":"grid grid-cols-1 gap-4","children":[["$","div",null,{"children":["$","$L27",null,{"field":{"dimensions":{"width":1280,"height":672},"alt":"Google ads PMAX","copyright":null,"url":"https://images.prismic.io/agence-straton/aHoy6kMqNJQqIGR__GoogleadsPMAX.png?auto=format,compress","id":"aHoy6kMqNJQqIGR_","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"sizes":"100vw","className":"w-full"}]}],false]}]}]]}],"$L28","$L29","$L2a","$L2b","$L2c","$L2d"]}]}]]}],"$L2e"]}]}]
2f:I[5280,["610","static/chunks/610-d8e06611254bb5d1.js","642","static/chunks/642-5b6b9b1650eac53d.js","913","static/chunks/913-9c81c1095753550a.js","452","static/chunks/app/article/%5Buid%5D/page-defbbfd8a92ae755.js"],"default"]
28:["$","$1","text$fe0fdeed-1641-4003-8a69-2bbf91e822f3",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:0:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","h2","2162",{"dir":"$undefined","children":[["$","$1","2161",{"children":[["$","$1","0__line",{"children":"Comment fonctionne Performance Max ?"}]]}]]}],["$","p","2164",{"dir":"$undefined","children":[["$","$1","2163",{"children":[["$","$1","0__line",{"children":"Quand vous créez une campagne, vous devez d'abord choisir un objectif clair. Cela peut être : vendre plus, obtenir des contacts ou attirer du trafic en magasin. Ensuite, vous ajoutez vos contenus : titres, descriptions, images, vidéos et logos. Enfin, vous indiquez à Google qui cibler : vos clients, vos visiteurs, ou des audiences similaires."}]]}]]}],["$","p","2166",{"dir":"$undefined","children":[["$","$1","2165",{"children":[["$","$1","0__line",{"children":"Après ça, Google s'occupe du reste. L'algorithme assemble vos contenus pour créer les meilleures annonces. Il choisit les canaux, gère les enchères et améliore les performances en temps réel. Tout est pensé pour maximiser les résultats."}]]}]]}]]}]}]]}]
29:["$","$1","text$4b87c917-5c05-4497-8787-0f832d17c576",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:0:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","h2","2169",{"dir":"$undefined","children":[["$","$1","2168",{"children":[["$","$1","0__line",{"children":"Les avantages de Performance Max"}],["$","br","1__break",{}],["$","$1","1__line",{"children":""}]]}]]}],["$","h3","2171",{"dir":"$undefined","children":[["$","$1","2170",{"children":[["$","$1","0__line",{"children":"La visibilité"}]]}]]}],["$","p","2173",{"dir":"$undefined","children":[["$","$1","2172",{"children":[["$","$1","0__line",{"children":"Avec Performance Max, vous bénéficiez d’une large visibilité. Vos annonces sont vues partout, ce qui augmente les chances de capter de nouveaux clients."}]]}]]}],["$","h3","2175",{"dir":"$undefined","children":[["$","$1","2174",{"children":[["$","$1","0__line",{"children":""}],["$","br","1__break",{}],["$","$1","1__line",{"children":"Des campagnes propulsées par l’intelligence artificielle."}]]}]]}],["$","p","2177",{"dir":"$undefined","children":[["$","$1","2176",{"children":[["$","$1","0__line",{"children":"Les campagnes sont aussi plus efficaces. L’IA adapte les messages en fonction des profils et des canaux. Elle apprend en continu pour mieux cibler et mieux convertir. Cela génère un trafic plus qualifié."}],["$","br","1__break",{}],["$","$1","1__line",{"children":""}]]}]]}],["$","h3","2179",{"dir":"$undefined","children":[["$","$1","2178",{"children":[["$","$1","0__line",{"children":"Répartition du budget "}]]}]]}],["$","p","2181",{"dir":"$undefined","children":[["$","$1","2180",{"children":[["$","$1","0__line",{"children":"Votre budget est mieux utilisé. L’algorithme repère les opportunités et ajuste les enchères en conséquence. Enfin, vous avez accès à des données utiles : ce qui fonctionne, ce qui convertit, et comment améliorer."}]]}]]}],["$","p","2183",{"dir":"$undefined","children":[["$","$1","2182",{"children":[["$","$1","0__line",{"children":""}]]}]]}]]}]}]]}]
2a:["$","$1","image$8e8f2b0f-9b7b-410c-876a-34750d088b09",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:2:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"image","data-slice-variation":"default","children":["$","figure",null,{"className":"grid grid-cols-1 gap-4","children":[["$","div",null,{"children":["$","$L27",null,{"field":{"dimensions":{"width":1920,"height":1080},"alt":"Google ads ","copyright":null,"url":"https://images.prismic.io/agence-straton/aHo4TkMqNJQqIGUr_google-ads-performance-max.jpeg?auto=format,compress","id":"aHo4TkMqNJQqIGUr","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"sizes":"100vw","className":"w-full"}]}],false]}]}]]}]
2b:["$","$1","text$3876e8e5-8681-494d-b595-fb6882a22720",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:0:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","h2","2186",{"dir":"$undefined","children":[["$","$1","2185",{"children":[["$","$1","0__line",{"children":"Comment bien paramétrer votre campagne ?"}]]}]]}],["$","p","2188",{"dir":"$undefined","children":[["$","$1","2187",{"children":[["$","$1","0__line",{"children":""}]]}]]}],["$","h3","2190",{"dir":"$undefined","children":[["$","$1","2189",{"children":[["$","$1","0__line",{"children":"L'objectif de la campagne"}]]}]]}],["$","p","2192",{"dir":"$undefined","children":[["$","$1","2191",{"children":[["$","$1","0__line",{"children":"Il est recommandé de ne viser qu’un seul objectif par campagne. Cela permet de mieux analyser les résultats. Pensez aussi à fournir suffisamment de textes, d’images et de vidéos. Plus l’IA a de matière, plus elle peut tester de combinaisons efficaces."}]]}]]}],["$","h3","2194",{"dir":"$undefined","children":[["$","$1","2193",{"children":[["$","$1","0__line",{"children":"Les audiences"}]]}]]}],["$","p","2196",{"dir":"$undefined","children":[["$","$1","2195",{"children":[["$","$1","0__line",{"children":"Travaillez vos audiences. Ajoutez vos segments les plus pertinents : clients fidèles, abandons de panier ou visiteurs actifs. Cela accélère l’apprentissage de l’algorithme."}]]}]]}],["$","p","2198",{"dir":"$undefined","children":[["$","$1","2197",{"children":[["$","$1","0__line",{"children":"Les pages de destination"}]]}]]}],["$","p","2200",{"dir":"$undefined","children":[["$","$1","2199",{"children":[["$","$1","0__line",{"children":"Gardez le contrôle sur vos pages de destination. Proposez vos propres liens pour diriger les utilisateurs vers les bons contenus. "}]]}]]}]]}]}]]}]
2c:["$","$1","text$f98d19bc-6bf9-4af0-94df-f1f8474881e3",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:0:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","h2","2203",{"dir":"$undefined","children":[["$","$1","2202",{"children":[["$","$1","0__line",{"children":"Est-ce fait pour vous ?"}]]}]]}],["$","p","2205",{"dir":"$undefined","children":[["$","$1","2204",{"children":[["$","$1","0__line",{"children":"Performance Max convient aux annonceurs qui cherchent des résultats sans passer trop de temps sur la gestion des campagnes. Si vous avez un objectif clair et que vous êtes prêt à faire confiance à l’IA, c’est un bon choix. Il faut toutefois bien préparer la campagne pour en tirer le meilleur."}]]}]]}],["$","p","2207",{"dir":"$undefined","children":[["$","$1","2206",{"children":[["$","$1","0__line",{"children":""}]]}]]}],["$","h3","2209",{"dir":"$undefined","children":[["$","$1","2208",{"children":[["$","$1","0__line",{"children":"Ce qu’il faut surveiller"}]]}]]}],["$","p","2211",{"dir":"$undefined","children":[["$","$1","2210",{"children":[["$","$1","0__line",{"children":"Performance Max ne laisse pas tout le contrôle à l’annonceur. Vous ne choisissez pas les mots-clés ni les emplacements. Il peut aussi y avoir un effet de cannibalisation avec vos autres campagnes, comme le Shopping."}]]}]]}]]}]}]]}]
2d:["$","$1","text$055a8a1f-9850-4c2f-960b-d1e2bbf957df",{"children":[["$","$L1e",null,{"moduleIds":"$b:props:children:props:children:0:props:children:1:props:children:props:children:0:props:children:0:props:moduleIds"}],["$","section",null,{"data-slice-type":"text","data-slice-variation":"default","children":["$","div",null,{"className":"leading-relaxed md:text-xl md:leading-relaxed","children":[["$","p","2214",{"dir":"$undefined","children":[["$","$1","2213",{"children":[["$","$1","0__line",{"children":"Performance Max est une solution puissante pour ceux qui veulent aller plus loin avec Google Ads. En combinant l’automatisation et l’analyse de données, elle permet d’atteindre plus de clients avec moins d’efforts. Pour réussir, il faut définir un objectif clair, fournir les bons contenus, et laisser le temps à l’algorithme de faire ses preuves."}],["$","br","1__break",{}],["$","$1","1__line",{"children":""}],["$","br","2__break",{}],["$","$1","2__line",{"children":""}]]}]]}]]}]}]]}]
2e:["$","div",null,{"className":"mx-auto max-w-7xl px-4","children":["$","div",null,{"className":"bg-white justify-items-center gap-16 md:gap-24","children":["$","div",null,{"className":"w-full","children":[["$","h3",null,{"className":"text-3xl font-semibold tracking-tight text-balance text-blue-950 sm:text-5xl mb-4 sm:mb-8","children":"Articles récents"}],["$","ul",null,{"className":"mx-auto grid max-w-2xl auto-rows-fr grid-cols-1 gap-8 md:mx-0 md:max-w-none md:grid-cols-2 lg:grid-cols-3","children":[["$","$L2f","aL7I_RMAACoAazsJ",{"article":{"id":"aL7I_RMAACoAazsJ","uid":"agence-web-vendee-google-ads-ou-meta-ads-avoir-plus-de-clients","url":"/article/agence-web-vendee-google-ads-ou-meta-ads-avoir-plus-de-clients","type":"article","href":"https://agence-straton.cdn.prismic.io/api/v2/documents/search?ref=aMGRdRMAAC4Ab6fW&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aL7I_RMAACoAazsJ%22%29+%5D%5D","tags":[],"first_publication_date":"2025-09-09T10:55:00+0000","last_publication_date":"2025-09-10T14:55:49+0000","slugs":["google-ads-ou-meta-ads--quelle-plateforme-pour-avoir-plus-de-clients-en-vendee-"],"linked_documents":[],"lang":"fr-fr","alternate_languages":[],"data":{"title":"Google Ads vs Meta Ads : que choisir pour avoir plus de clients en Vendée (2025)","miniature_image":{"dimensions":{"width":1024,"height":1024},"alt":"Google Ads vs Meta Ads — Vendée 2025 : infographie d’une agence web en Vendée pour avoir plus de clients (icônes recherche, mobile, badge « VS »).","copyright":null,"url":"https://images.prismic.io/agence-straton/aMAUt2GNHVfTO1Mm_agence_communication_vendee_google_ads_straton.webp?auto=format,compress","id":"aMAUt2GNHVfTO1Mm","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"author_name":"Mario Sire","author_image":{"dimensions":{"width":500,"height":750},"alt":"Mario Sire - Straton","copyright":null,"url":"https://images.prismic.io/agence-straton/Z7ylXJ7c43Q3gJge_mario_agence_straton_vendee.jpg?auto=format,compress","id":"Z7ylXJ7c43Q3gJge","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"slices":[{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"paragraph","text":"TL;DR","spans":[{"start":0,"end":5,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Google Ads = capter les gens qui cherchent déjà → leads chauds, devis rapides.","spans":[{"start":0,"end":10,"type":"strong"},{"start":33,"end":47,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Meta Ads (Facebook/Instagram) = créer l’envie et relancer → volume, visibilité locale.","spans":[{"start":0,"end":8,"type":"strong"},{"start":32,"end":57,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Le combo gagnant pour une TPE/PME en Vendée : Search + Retargeting Meta, avec une page simple et un rappel sous 15 min.","spans":[{"start":26,"end":43,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Besoin d’aide ? Votre agence web en Vendée peut tout cadrer en 10 jours.","spans":[{"start":22,"end":42,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/service/publicite-en-ligne","target":"_self"}},{"start":22,"end":42,"type":"strong"}],"direction":"ltr"}]},"id":"text$96fb68a2-3196-49c1-8463-3b2a0ba0f170","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"image":{"dimensions":{"width":1536,"height":1024},"alt":"Comparatif Google Ads / Meta Ads en Vendée 2025 : quelle pub pour générer des devis ? Visuel d’une agence marketing en Vendée.","copyright":null,"url":"https://images.prismic.io/agence-straton/aMAV-GGNHVfTO1N0_google-ads-vs-meta-ads-vendee-2025-agence-web-vendee.webp?auto=format,compress","id":"aMAV-GGNHVfTO1N0","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"caption":[]},"id":"image$6b1f0376-d354-43fc-95ee-fde10b4e1173","slice_type":"image","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Google Ads ou Meta Ads : quelle plateforme pour avoir plus de clients en Vendée ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Si vos clients tapent déjà “plombier Saint-Gilles”, “pergola Les Sables”, “camping familial Vendée”, Google Ads s’impose : vous apparaissez au bon moment, quand l’intention est forte.","spans":[{"start":15,"end":26,"type":"strong"},{"start":140,"end":153,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Si votre offre demande d’être montrée (rénovation, spas, pergolas, textile auto, tourisme), Meta Ads est redoutable pour donner envie, faire connaître votre nom localement, puis relancer ceux qui vous ont vus sans demander de devis.","spans":[{"start":23,"end":37,"type":"strong"},{"start":121,"end":133,"type":"strong"},{"start":178,"end":186,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"En clair :","spans":[{"start":8,"end":10,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Google Ads pour les demandes prêtes à convertir.","spans":[{"start":0,"end":10,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Meta Ads pour remplir le haut de l’entonnoir et réchauffer les hésitants.","spans":[{"start":0,"end":8,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Agence web en Vendée : quand miser sur Google Ads pour générer des devis ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"list-item","text":"Vos prospects recherchent des mots-clés précis + ville : “isolation extérieure Challans”, “menuiserie Saint-Hilaire-de-Riez”.","spans":[{"start":30,"end":54,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Vous voulez des rendez-vous rapides et des contacts qualifiés.","spans":[{"start":16,"end":35,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Vous avez (ou vous pouvez faire) une page claire qui présente le service, les preuves (avis, photos locales), et un numéro cliquable.","spans":[{"start":37,"end":48,"type":"strong"},{"start":116,"end":132,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Ce qu’on met en place (sans jargon) :","spans":[{"start":0,"end":21,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Petites listes de mots-clés ciblés (pas de fourre-tout).","spans":[{"start":18,"end":34,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Annonces simples qui reprennent vos mots des clients (“Devis en 48h à Saint-Gilles”).","spans":[{"start":21,"end":52,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Extensions utiles : lieu, appel, extraits (garantie, délais).","spans":[{"start":0,"end":10,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Page rapide (photos réelles, un seul objectif : vous appeler ou laisser ses coordonnées).","spans":[{"start":0,"end":11,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"👉 Vous pouvez détailler votre besoin ici : Contacter une agence web en Vendée.","spans":[{"start":44,"end":78,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/","target":"_self"}},{"start":44,"end":78,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Agence marketing en Vendée : quand choisir Meta (Facebook/Instagram) ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"list-item","text":"Votre offre gagne à être montrée en images (avant/après, témoignages).","spans":[{"start":25,"end":42,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Vous voulez toucher massivement autour de vous (20–50 km) et rester en tête.","spans":[{"start":12,"end":31,"type":"strong"},{"start":61,"end":75,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Vous acceptez qu’une partie des contacts soit à filtrer (on pose 2–3 questions simples).","spans":[{"start":46,"end":55,"type":"strong"}],"direction":"ltr"},{"type":"heading3","text":"Ce qui marche en Vendée :","spans":[{"start":0,"end":25,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Carrousel avant/après (chantiers locaux, lumière naturelle).","spans":[{"start":0,"end":21,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Courte vidéo tournée au smartphone (15–20s) : promesse claire + preuve + appel.","spans":[{"start":0,"end":12,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Témoignage client de Vendée (capture d’avis Google, floutée si besoin).","spans":[{"start":0,"end":27,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Relance automatique des personnes qui ont visité votre site ou vu vos vidéos.","spans":[{"start":0,"end":19,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Combien investir pour générer des devis (repères locaux, simples)","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"list-item","text":"Google Ads : 600 à 1 500 €/mois → Coût Par Lead souvent 30–120 € selon le secteur.","spans":[{"start":0,"end":10,"type":"strong"},{"start":34,"end":47,"type":"strong"},{"start":56,"end":64,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Meta Ads : 400 à 1 200 €/mois → CPL souvent 10–60 € (prévoir un filtre).","spans":[{"start":0,"end":9,"type":"strong"},{"start":32,"end":35,"type":"strong"},{"start":44,"end":52,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Objectifs réalistes :","spans":[],"direction":"ltr"},{"type":"o-list-item","text":"Sur Google, un CTR > 5 % sur vos mots-clés ciblés.","spans":[{"start":15,"end":24,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Sur votre page, 8–20 % des visiteurs demandent un devis ou appellent.","spans":[{"start":16,"end":22,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Rappel sous 15 min = + de rendez-vous confirmés (c’est le vrai levier).","spans":[{"start":0,"end":18,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Besoin d’un chiffrage précis ? Demander un audit gratuit.","spans":[{"start":31,"end":56,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/contact","target":"_blank"}},{"start":31,"end":56,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Comment avoir plus de clients rapidement (méthode simple en 3 actions)","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"o-list-item","text":"Montrez la preuve locale : 3 photos de chantiers/clientèles en Vendée + 1 avis.","spans":[{"start":0,"end":24,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Rendez le contact évident : numéro cliquable, bouton “Devis en 48h”, pas de blabla.","spans":[{"start":0,"end":26,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Relancez ceux qui vous ont vus : une petite pub locale qui dit “On est près de chez vous, on vous rappelle vite”.","spans":[{"start":0,"end":30,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Exemple local : “menuiserie à Saint-Gilles-Croix-de-Vie”","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"list-item","text":"Google Ads : “pergola alu Les Sables”, “volets rénovation Challans”, “menuiserie Saint Gilles”.","spans":[{"start":0,"end":11,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Annonce : “Pose en 4–6 semaines – Showroom près de Saint-Gilles – Devis en 48h”.","spans":[{"start":0,"end":7,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Page : photo réelle, 3 bénéfices, 1 avis Google, 2 boutons : Appeler / Devis.","spans":[{"start":0,"end":4,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Meta Ads : carrousel avant/après, courte vidéo chantier, témoignage client Vendée.","spans":[{"start":0,"end":8,"type":"strong"},{"start":75,"end":81,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Formulaire : Code postal, Budget estimé, Délai souhaité → vous ne rappelez que les bons.","spans":[{"start":0,"end":10,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Pourquoi vos pubs ne ramènent pas de clients (et comment corriger vite)","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"list-item","text":"Trop de texte, pas assez de preuves → ajoutez 3 photos locales + 1 avis.","spans":[{"start":0,"end":36,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Trop d’options sur la page → un objectif unique (appel ou devis).","spans":[{"start":0,"end":27,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Pas de relance des visiteurs → une petite campagne “rappel” change tout.","spans":[{"start":0,"end":29,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Vous rappelez trop tard → visez < 30min (même pour dire “on vous cale demain 9h”).","spans":[{"start":0,"end":24,"type":"strong"},{"start":32,"end":39,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading2","text":"Google Ads + Meta : le mix qui marche pour une PME en Vendée","spans":[],"direction":"ltr"},{"type":"list-item","text":"Google capte l’intention (les gens prêts à comparer).","spans":[{"start":13,"end":24,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Meta maintient la présence et relance ceux qui hésitent.","spans":[{"start":5,"end":26,"type":"strong"},{"start":30,"end":37,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Ensemble, vous lissez votre volume de demandes et vous payez moins le prospect sur la durée.","spans":[{"start":15,"end":21,"type":"strong"},{"start":55,"end":66,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"👉 Vous voulez un plan clé en main par une agence marketing en Vendée ?\nEssayez l’audit express : prendre RDV 15 min.","spans":[{"start":23,"end":34,"type":"strong"},{"start":43,"end":69,"type":"strong"},{"start":98,"end":116,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/contact","target":"_self"}},{"start":98,"end":116,"type":"strong"}],"direction":"ltr"}]},"id":"text$64447152-82e2-4442-bcc1-9c2a87133595","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"title":[{"type":"heading2","text":"FAQ – Google Ads et Facebook Ads en Vendée","spans":[{"start":0,"end":42,"type":"strong"}],"direction":"ltr"}],"text":[],"faq":[{"question":[{"type":"heading3","text":"Google Ads ou Meta Ads pour un artisan local ?","spans":[],"direction":"ltr"}],"answer":[{"type":"paragraph","text":"Commencez par Google si les gens vous cherchent déjà ; ajoutez Meta pour rester visible et relancer les visiteurs.","spans":[{"start":14,"end":20,"type":"strong"},{"start":63,"end":67,"type":"strong"}],"direction":"ltr"}]},{"question":[{"type":"heading3","text":"Combien de temps avant les premiers devis ?","spans":[],"direction":"ltr"}],"answer":[{"type":"paragraph","text":"Avec une mise en place propre et une page simple, comptez 48–72 h pour les premiers contacts.","spans":[{"start":37,"end":48,"type":"strong"},{"start":58,"end":65,"type":"strong"}],"direction":"ltr"}]},{"question":[{"type":"heading3","text":"Faut-il un gros budget ?","spans":[],"direction":"ltr"}],"answer":[{"type":"paragraph","text":"Non. Mieux vaut petit budget + bon ciblage + preuve locale qu’un gros budget mal utilisé.","spans":[{"start":16,"end":28,"type":"strong"},{"start":31,"end":42,"type":"strong"},{"start":45,"end":58,"type":"strong"}],"direction":"ltr"}]},{"question":[{"type":"heading3","text":"Dois-je passer par une agence web/marketing en Vendée ou gérer moi-même ?","spans":[],"direction":"ltr"}],"answer":[{"type":"paragraph","text":"Solo = moins de frais, mais risque de perdre du budget en tests. Une agence locale apporte ciblage, créas, suivi et pilotage ROI. Si vous voulez aller vite et simple : demander un audit.","spans":[{"start":38,"end":54,"type":"strong"},{"start":91,"end":98,"type":"strong"},{"start":100,"end":105,"type":"strong"},{"start":107,"end":112,"type":"strong"},{"start":116,"end":128,"type":"strong"},{"start":168,"end":185,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/contact","target":"_self"}},{"start":168,"end":185,"type":"strong"}],"direction":"ltr"}]}]},"id":"faq_accordions$c2e2a3c6-6a14-4b89-99eb-dc83e37e9fe8","slice_type":"faq_accordions","slice_label":null}],"meta_title":"Agence web en Vendée : Google Ads ou Meta Ads pour avoir plus de clients (2025)","meta_description":"TPE Vendée : Google Ads ou Meta Ads ? La combinaison simple pour générer des devis, avec preuves locales et rappel rapide.","meta_image":{"dimensions":{"width":2400,"height":1260},"alt":"Google Ads vs Meta Ads — Vendée 2025 : infographie d’une agence web en Vendée pour avoir plus de clients (icônes recherche, mobile, badge « VS »).","copyright":null,"url":"https://images.prismic.io/agence-straton/aMAUt2GNHVfTO1Mm_agence_communication_vendee_google_ads_straton.webp?auto=format%2Ccompress&rect=0%2C141%2C1024%2C538&w=2400&h=1260","id":"aMAUt2GNHVfTO1Mm","edit":{"x":0,"y":141,"zoom":1,"background":"transparent"}}}}}],"$L30","$L31","$L32"]}]]}]}]}]
30:["$","$L2f","aJDUuxIAACoAoavi",{"article":{"id":"aJDUuxIAACoAoavi","uid":"ia-et-seo-en-2025","url":"/article/ia-et-seo-en-2025","type":"article","href":"https://agence-straton.cdn.prismic.io/api/v2/documents/search?ref=aMGRdRMAAC4Ab6fW&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJDUuxIAACoAoavi%22%29+%5D%5D","tags":[],"first_publication_date":"2025-08-04T15:41:49+0000","last_publication_date":"2025-09-01T12:37:11+0000","slugs":["une-adoption-massive-et-des-gains-de-productivite-mesurables"],"linked_documents":[],"lang":"fr-fr","alternate_languages":[],"data":{"title":"L’IA et le SEO : tendances et conseils pour 2025","miniature_image":{"dimensions":{"width":612,"height":404},"alt":"SEO et Intelligence artificielle","copyright":null,"url":"https://images.prismic.io/agence-straton/aJDTeqTt2nPbZ0rO_SEOetIA.jpg?auto=format,compress","id":"aJDTeqTt2nPbZ0rO","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"author_name":"Giovanni Rossi","author_image":{"dimensions":{"width":500,"height":750},"alt":"Giovanni Rossi - Straton","copyright":null,"url":"https://images.prismic.io/agence-straton/Z7ylW57c43Q3gJgc_giovanni_agence_straton_vendee.jpg?auto=format,compress","id":"Z7ylW57c43Q3gJgc","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"slices":[{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"paragraph","text":"L’essor des modèles d’intelligence artificielle (IA) change la manière dont les moteurs de recherche organisent l’information et la manière dont les internautes consomment le contenu. Chez Straton, nous avons étudié ces évolutions et mesuré leur impact sur le positionnement des marques. Loin des prédictions alarmistes, cet article analyse les faits et propose des conseils concrets pour tirer parti de cette mutation.","spans":[{"start":12,"end":47,"type":"strong"},{"start":184,"end":196,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/service/referencement-naturel","target":"_self"}},{"start":189,"end":196,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Une adoption massive et des gains de productivité mesurables","spans":[{"start":0,"end":60,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"L’introduction des générateurs de texte et des outils d’analyse basés sur l’IA s’est faite à grande échelle dans les métiers du marketing. Les études disponibles montrent que plus de 80 % des professionnels du SEO ont intégré l’IA dans leur stratégie et que les trois quarts des spécialistes l’utilisent pour automatiser des tâches répétitives. Pour les entreprises, l’objectif principal est d’économiser du temps sur des tâches chronophages : recherche de mots‑clés, optimisation des balises et préparation d’esquisses d’articles.","spans":[{"start":175,"end":250,"type":"strong"},{"start":258,"end":343,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Les bénéfices ne sont pas que théoriques : selon une enquête réalisée en 2024 auprès d’entreprises du secteur, 86 % des organisations utilisent l’IA générative pour créer du contenu. Parmi elles, 72 % l’emploient pour le marketing de contenu et 65 % pour le SEO. Cet usage permet de rédiger des brouillons ou de générer des idées rapidement, puis d’y appliquer l’expertise humaine. L’étude indique que 53 % des professionnels s’appuient sur l’IA pour produire un premier jet qu’ils enrichissent ensuite.","spans":[{"start":111,"end":181,"type":"strong"},{"start":196,"end":261,"type":"strong"},{"start":402,"end":502,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"De notre côté, nous constatons que ces outils permettent de concentrer les équipes sur des actions stratégiques (analyse de l’audience, storytelling, optimisation de la conversion) plutôt que sur des tâches mécaniques.","spans":[],"direction":"ltr"},{"type":"heading2","text":"L’IA change la façon dont on recherche et on consomme l’information","spans":[{"start":0,"end":67,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"L’arrivée des IA conversationnelles et des résumés générés dans les pages de résultats modifie profondément le comportement des internautes. Pour certaines requêtes, les modèles de grande taille (LLM) fournissent une réponse complète sans nécessiter de clic. Des analyses indépendantes montrent que les premiers résultats organiques peuvent perdre jusqu’à 45 % de leur trafic lorsque des résumés générés par IA apparaissent.","spans":[{"start":14,"end":35,"type":"strong"},{"start":43,"end":86,"type":"strong"},{"start":299,"end":423,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Cette évolution s’accompagne d’une baisse du temps passé sur les pages de résultats : une étude sur des utilisateurs a relevé que le temps moyen passé sur la SERP diminuait d’environ 30 % lorsque des résumés de l’IA étaient présents. Les internautes obtiennent leur réponse plus rapidement et n’ont plus besoin de consulter plusieurs sources. Dans le même temps, on observe une croissance des recherches directes liées aux marques.","spans":[{"start":130,"end":232,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"L’importance croissante de la notoriété et de la page d’accueil","spans":[{"start":0,"end":63,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Parce que l’IA puise des informations dans divers sites pour formuler ses réponses, les internautes retiennent souvent le nom de la marque évoquée plutôt qu’un lien précis. Une étude basée sur l’analyse de cinquante sites a montré que, malgré une baisse générale du trafic, les visites sur la page d’accueil de ces marques ont augmenté de près de 30 %. Les marques déjà reconnues bénéficient davantage de ce phénomène : leur nom reste en mémoire et les utilisateurs les recherchent directement, tandis que les entreprises moins connues doivent redoubler d’efforts pour être citées.","spans":[{"start":119,"end":146,"type":"strong"},{"start":274,"end":351,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Cette évolution nous conforte dans l’idée que le SEO du futur ne sera pas uniquement un jeu de mots‑clés, mais un travail de branding. Les contenus qui font autorité et les mentions de marque sur des sites tiers influencent la capacité des IA à récupérer et à citer votre entreprise. À cela s’ajoute l’importance de l’optimisation de la page d’accueil : elle doit répondre rapidement aux questions clés et orienter l’utilisateur vers des actions.","spans":[{"start":46,"end":104,"type":"strong"},{"start":114,"end":133,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Nouveaux défis et opportunités pour les référenceurs","spans":[{"start":0,"end":52,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Face à ces mutations, le SEO se réinvente. Nous identifions plusieurs enjeux majeurs :","spans":[],"direction":"ltr"},{"type":"o-list-item","text":"Adapter la structure et la sémantique des contenus : les IA privilégient les informations clairement hiérarchisées (titres, sous‑titres, listes à puces) et les réponses précises. Les documents bien structurés sont plus facilement interprétés et cités par les modèles.","spans":[{"start":0,"end":50,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Passer du « link building » au « mention building » : le nombre et la qualité des backlinks restent importants pour Google, mais les IA s’intéressent davantage aux mentions et à la pertinence des contenus. Obtenir des citations dans des articles de référence, des forums ou des bases de connaissances contribue à la visibilité dans les réponses générées.","spans":[{"start":0,"end":51,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Diversifier les formats : les analyses montrent que les contenus riches (vidéos, podcasts, infographies) retiennent l’attention et augmentent les chances d’être repris par l’IA. L’ajout de sections FAQ et de réponses concises à des questions fréquentes facilite l’extraction d’informations par les LLMs.","spans":[{"start":0,"end":23,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Optimiser pour la recherche vocale et conversationnelle : les requêtes vocales et conversationnelles utilisent un langage plus naturel. Les contenus qui reflètent cette spontanéité (questions directes, ton conversationnel, expressions longues) répondent mieux aux attentes des utilisateurs.","spans":[{"start":0,"end":55,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Suivre de nouveaux indicateurs de performance : outre le trafic organique, il faudra évaluer l’inclusion de la marque dans les réponses générées, la fréquence des mentions et le niveau d’autorité sémantique. De nouveaux KPI émergent : nombre de réponses où votre marque est citée, part de voix dans les plateformes d’IA, cohérence des réponses générées.","spans":[{"start":0,"end":45,"type":"strong"},{"start":95,"end":144,"type":"strong"},{"start":178,"end":206,"type":"strong"}],"direction":"ltr"},{"type":"heading2","text":"Comment préparer l’avenir du SEO ? ","spans":[{"start":0,"end":35,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"À la lumière de nos analyses, voici quelques conseils pour positionner votre marque dans ce nouveau paysage :","spans":[],"direction":"ltr"},{"type":"o-list-item","text":"Ne négligez pas l’originalité : les IA peuvent rédiger des contenus génériques, mais elles peinent à produire des textes véritablement uniques ou à transmettre la voix de la marque. Veillez à ce que chaque contenu reflète votre expertise, votre angle et vos valeurs, et réécrivez systématiquement les suggestions générées par IA.","spans":[{"start":0,"end":29,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Investissez dans la formation de vos équipes : les outils évoluent rapidement. Sensibilisez vos collaborateurs aux bonnes pratiques d’utilisation de l’IA et à la manière de valider les informations produites.","spans":[{"start":0,"end":44,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Renforcez la notoriété de votre marque : multipliez les prises de parole sur des sites de confiance, participez à des podcasts, collaborez avec des experts. Plus votre marque sera visible et associée à une thématique, plus les IA auront de chances de la citer dans leurs réponses.","spans":[{"start":0,"end":38,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Adaptez votre stratégie de contenu aux formats multimédias : associer textes, vidéos, graphiques et podcasts augmente l’engagement et améliore la visibilité auprès des moteurs et des IA.","spans":[{"start":0,"end":58,"type":"strong"}],"direction":"ltr"},{"type":"o-list-item","text":"Mettez en place un suivi des indicateurs spécifiques : mesurez non seulement votre trafic, mais aussi votre présence dans les réponses générées, le nombre de fois où votre marque est mentionnée et l’évolution de votre part de voix.\n","spans":[{"start":0,"end":52,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Chez Straton, notre vision est claire : conjuguer la puissance de l’IA avec l’expertise humaine pour offrir à nos clients une stratégie de référencement à la fois innovante, responsable et tournée vers l’avenir. Vous souhaitez discuter de l’impact de l’IA sur votre SEO ? \n\nContactez‑nous : nos équipes se feront un plaisir d’élaborer à vos côtés une stratégie sur mesure.","spans":[{"start":0,"end":12,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/","target":"_self"}},{"start":5,"end":12,"type":"strong"},{"start":266,"end":269,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/service/referencement-naturel","target":"_self"}},{"start":273,"end":291,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.agence-straton.fr/contact","target":"_self"}},{"start":274,"end":288,"type":"strong"}],"direction":"ltr"}]},"id":"text$ef971fdc-9a79-4def-ab63-c227e396da6c","slice_type":"text","slice_label":null}],"meta_title":"L’IA et le SEO : tendances et conseils pour 2025","meta_description":"Découvrez comment l'IA impacte votre référencement naturel. Les moteurs de recherche évoluent, tout comme les habitudes des consommateurs. Comment s’adapter à ces changements ?","meta_image":{"dimensions":{"width":2400,"height":1260},"alt":"Straton logo - agence seo","copyright":null,"url":"https://images.prismic.io/agence-straton/Z5dI1JbqstJ993bJ_FACEBOOK_SHARE.jpg?auto=format,compress&rect=0,0,1201,631&w=2400&h=1260","id":"Z5dI1JbqstJ993bJ","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}}}}}]
31:["$","$L2f","aJCYFxEAACgAj4vl",{"article":{"id":"aJCYFxEAACgAj4vl","uid":"migrer-vers-shopify-en-2025","url":"/article/migrer-vers-shopify-en-2025","type":"article","href":"https://agence-straton.cdn.prismic.io/api/v2/documents/search?ref=aMGRdRMAAC4Ab6fW&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJCYFxEAACgAj4vl%22%29+%5D%5D","tags":[],"first_publication_date":"2025-08-04T11:23:05+0000","last_publication_date":"2025-08-04T16:01:16+0000","slugs":["une-interface-pensee-pour-les-non-techniciens"],"linked_documents":[],"lang":"fr-fr","alternate_languages":[],"data":{"title":"Pourquoi migrer vers Shopify en 2025 : une plateforme pensée pour la simplicité et la performance","miniature_image":{"dimensions":{"width":600,"height":600},"alt":"Shopify logo","copyright":null,"url":"https://images.prismic.io/agence-straton/aJCZNaTt2nPbZ0Kf_shopify-logo-square.jpg?auto=format,compress","id":"aJCZNaTt2nPbZ0Kf","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"author_name":"Félix Guérin","author_image":{"dimensions":{"width":500,"height":750},"alt":"Félix Guerin - Straton","copyright":null,"url":"https://images.prismic.io/agence-straton/Z7ylXZ7c43Q3gJgg_felix_agence_straton_vendee.jpg?auto=format,compress","id":"Z7ylXZ7c43Q3gJgg","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"slices":[{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"paragraph","text":"En 2025, l'écosystème du e-commerce évolue plus vite que jamais. Face à une concurrence accrue et à des attentes clients de plus en plus élevées, les marques doivent s'appuyer sur des solutions fiables, performantes et simples à administrer. Dans ce contexte, Shopify s'impose comme un choix stratégique pour les commerçants souhaitant développer leur activité en ligne avec agilité.","spans":[{"start":260,"end":324,"type":"strong"}],"direction":"ltr"}]},"id":"text$9fa5aba5-2d4e-41ae-8cf5-7e66dfe4adf5","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Une interface pensée pour les non-techniciens","spans":[{"start":0,"end":45,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"L’un des principaux atouts de Shopify réside dans sa simplicité d’utilisation. L’interface d’administration est claire, intuitive, et ne nécessite aucune compétence technique particulière pour être maîtrisée. Que vous souhaitiez ajouter un produit, gérer vos stocks, modifier une fiche produit ou lancer une promotion, tout est accessible en quelques clics.","spans":[{"start":50,"end":77,"type":"strong"},{"start":319,"end":356,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Cela permet aux équipes marketing et commerciales de gagner en autonomie, sans dépendre en permanence d’un développeur ou d’une agence.","spans":[],"direction":"ltr"}]},"id":"text$2cab1147-ab45-4d7d-8dc5-b99bea54dde9","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"image":{"dimensions":{"width":1488,"height":840},"alt":"Admin produit Shopify","copyright":null,"url":"https://images.prismic.io/agence-straton/aJCchqTt2nPbZ0MA_DashboardExampleShopifyProduit.png?auto=format,compress","id":"aJCchqTt2nPbZ0MA","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"caption":[]},"id":"image$3c63aa82-e918-49f8-a942-595ccc879e39","slice_type":"image","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Une solution tout-en-un, prête à vendre","spans":[{"start":0,"end":39,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Shopify propose toutes les fonctionnalités essentielles dès le départ :","spans":[{"start":16,"end":69,"type":"strong"}],"direction":"ltr"},{"type":"list-item","text":"Un hébergement rapide et sécurisé,","spans":[],"direction":"ltr"},{"type":"list-item","text":"Un système de paiement intégré (Shopify Payments),","spans":[],"direction":"ltr"},{"type":"list-item","text":"La gestion des commandes, des clients et des remises,","spans":[],"direction":"ltr"},{"type":"list-item","text":"Des centaines d’applications pour enrichir votre boutique (avis clients, programmes de fidélité, connexions marketplace, etc.),","spans":[],"direction":"ltr"},{"type":"list-item","text":"Un système de thèmes responsive et personnalisables.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"En 2025, cette approche \"clé en main\" permet aux commerçants de réduire les coûts de maintenance et de se concentrer sur ce qui compte : vendre.","spans":[{"start":64,"end":96,"type":"strong"}],"direction":"ltr"}]},"id":"text$c6e9c7e6-539c-4f36-87fb-159cfe32975c","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Des performances optimisées pour le SEO et la conversion","spans":[{"start":0,"end":56,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Shopify continue d’investir dans les performances techniques : temps de chargement, compatibilité mobile, sécurité HTTPS, gestion optimisée des images… Tous ces éléments sont cruciaux pour le référencement naturel (SEO) et l’expérience utilisateur.","spans":[{"start":33,"end":60,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"De plus, la plateforme propose nativement des outils pour améliorer vos conversions : abandons de panier, ventes incitatives, analyse du comportement utilisateur… autant de leviers activables en quelques clics.","spans":[{"start":86,"end":161,"type":"strong"}],"direction":"ltr"}]},"id":"text$7c5916a3-005f-475a-9cbd-7a856d13b206","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Une scalabilité sans limite","spans":[{"start":0,"end":27,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Que vous vendiez 10 produits ou 10 000, Shopify est capable d’accompagner votre croissance. La plateforme héberge aujourd’hui des TPE comme de grandes marques internationales, avec des offres adaptées à chaque étape du développement.","spans":[{"start":130,"end":174,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Avec l’arrivée de Shopify Editions 2025, de nouvelles fonctionnalités avancées (intelligence artificielle, automatisations, intégrations CRM renforcées) permettent d’aller encore plus loin dans la personnalisation et l’automatisation.","spans":[{"start":18,"end":39,"type":"strong"}],"direction":"ltr"}]},"id":"text$69f8c1b4-bc45-464e-b29d-b3a1c374a81d","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"image":{"dimensions":{"width":1536,"height":1024},"alt":"Shopify Marketing Dashboard","copyright":null,"url":"https://images.prismic.io/agence-straton/aJCbOKTt2nPbZ0LP_mockup-shopify-marketing.jpg?auto=format,compress","id":"aJCbOKTt2nPbZ0LP","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"caption":[]},"id":"image$d37c065c-51a4-474c-b054-c50812d17005","slice_type":"image","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Migrer vers Shopify : une opportunité à ne pas manquer","spans":[{"start":0,"end":54,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Migrer vers Shopify, c’est :","spans":[],"direction":"ltr"},{"type":"list-item","text":"Offrir à vos clients une expérience fluide et moderne,","spans":[],"direction":"ltr"},{"type":"list-item","text":"Gagner en réactivité et en autonomie dans la gestion quotidienne,","spans":[],"direction":"ltr"},{"type":"list-item","text":"Réduire vos coûts de développement sur le long terme,","spans":[],"direction":"ltr"},{"type":"list-item","text":"Et bénéficier d’une évolution constante de la plateforme sans vous en soucier.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Chez Straton, nous accompagnons les marques dans leur transition vers Shopify, avec une approche sur mesure : migration de catalogue, refonte design, optimisation SEO, et formation des équipes.","spans":[{"start":5,"end":12,"type":"strong"}],"direction":"ltr"}]},"id":"text$c2d7b102-97af-45d9-a430-c6f3782c0c69","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"En conclusion","spans":[{"start":0,"end":13,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Shopify n’est plus seulement une solution \"facile\" pour les petits e-commerçants : c’est une plateforme puissante, évolutive et stratégique pour les marques ambitieuses en 2025. Sa simplicité d'utilisation en fait un levier essentiel pour gagner du temps, vendre mieux, et préparer l’avenir sereinement.","spans":[{"start":89,"end":139,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Vous envisagez une migration vers Shopify ? Contactez-nous pour en discuter et obtenir un audit gratuit de votre boutique actuelle.","spans":[{"start":0,"end":43,"type":"strong"}],"direction":"ltr"}]},"id":"text$56c726dc-37be-4d09-a1e7-b4c7cfa92168","slice_type":"text","slice_label":null}],"meta_title":"Pourquoi migrer vers Shopify en 2025 | Simplicité, performance et rentabilité","meta_description":"Découvrez pourquoi 2025 est l’année idéale pour passer sur Shopify : une plateforme e-commerce intuitive, rapide, pensée pour booster vos ventes et simplifier votre gestion.","meta_image":{}}}}]
32:["$","$L2f","aHo80xEAAC4AlVkj",{"article":{"id":"aHo80xEAAC4AlVkj","uid":"google-ads-performance-max","url":"/article/google-ads-performance-max","type":"article","href":"https://agence-straton.cdn.prismic.io/api/v2/documents/search?ref=aMGRdRMAAC4Ab6fW&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aHo80xEAAC4AlVkj%22%29+%5D%5D","tags":[],"first_publication_date":"2025-07-18T12:23:55+0000","last_publication_date":"2025-07-18T12:24:47+0000","slugs":["quest-ce-quune-campagne-performance-max-"],"linked_documents":[],"lang":"fr-fr","alternate_languages":[],"data":{"title":"Performance Max : booster vos résultats avec l’automatisation Google Ads","miniature_image":{"dimensions":{"width":1280,"height":896},"alt":"Google Performance Max","copyright":null,"url":"https://images.prismic.io/agence-straton/aHoxfUMqNJQqIGRM_performance-max.jpg?auto=format,compress","id":"aHoxfUMqNJQqIGRM","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"author_name":"Giovanni Rossi","author_image":{"dimensions":{"width":1931,"height":2896},"alt":"Giovanni","copyright":null,"url":"https://images.prismic.io/agence-straton/Z5kQIpbqstJ999Bq_Giovanni_BW.jpg?auto=format,compress","id":"Z5kQIpbqstJ999Bq","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"slices":[{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"paragraph","text":"Google Ads devient de plus en plus automatisé. Les campagnes Performance Max s'inscrivent dans cette évolution. Elles permettent de toucher un large public et d'améliorer les résultats. L'intelligence artificielle gère la diffusion. Mais comment ça marche ? Et comment bien les utiliser ?","spans":[],"direction":"ltr"}]},"id":"text$fd86a2a2-494b-413a-9325-d403fba09c1d","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Qu’est-ce qu’une campagne Performance Max ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Une campagne Performance Max permet de diffuser vos annonces sur tous les canaux de Google. En une seule campagne, vous apparaissez sur Google Search, YouTube, Gmail, Maps, Discover et Display. C'est un format simple à mettre en place, qui offre une large couverture.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Contrairement aux campagnes classiques basées sur les mots-clés, Performance Max utilise le ciblage par audience. Google analyse les profils et affiche les annonces aux bonnes personnes, au bon moment. L'objectif est d'amener plus de conversions avec moins d'efforts.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"}]},"id":"text$28d6c665-df0a-4470-a563-fa119d76c423","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"image":{"dimensions":{"width":1280,"height":672},"alt":"Google ads PMAX","copyright":null,"url":"https://images.prismic.io/agence-straton/aHoy6kMqNJQqIGR__GoogleadsPMAX.png?auto=format,compress","id":"aHoy6kMqNJQqIGR_","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"caption":[]},"id":"image$e0c3cd16-ac69-43f6-9b5a-1edd01240168","slice_type":"image","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Comment fonctionne Performance Max ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Quand vous créez une campagne, vous devez d'abord choisir un objectif clair. Cela peut être : vendre plus, obtenir des contacts ou attirer du trafic en magasin. Ensuite, vous ajoutez vos contenus : titres, descriptions, images, vidéos et logos. Enfin, vous indiquez à Google qui cibler : vos clients, vos visiteurs, ou des audiences similaires.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Après ça, Google s'occupe du reste. L'algorithme assemble vos contenus pour créer les meilleures annonces. Il choisit les canaux, gère les enchères et améliore les performances en temps réel. Tout est pensé pour maximiser les résultats.","spans":[],"direction":"ltr"}]},"id":"text$fe0fdeed-1641-4003-8a69-2bbf91e822f3","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Les avantages de Performance Max\n","spans":[],"direction":"ltr"},{"type":"heading3","text":"La visibilité","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Avec Performance Max, vous bénéficiez d’une large visibilité. Vos annonces sont vues partout, ce qui augmente les chances de capter de nouveaux clients.","spans":[],"direction":"ltr"},{"type":"heading3","text":"\nDes campagnes propulsées par l’intelligence artificielle.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Les campagnes sont aussi plus efficaces. L’IA adapte les messages en fonction des profils et des canaux. Elle apprend en continu pour mieux cibler et mieux convertir. Cela génère un trafic plus qualifié.\n","spans":[],"direction":"ltr"},{"type":"heading3","text":"Répartition du budget ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Votre budget est mieux utilisé. L’algorithme repère les opportunités et ajuste les enchères en conséquence. Enfin, vous avez accès à des données utiles : ce qui fonctionne, ce qui convertit, et comment améliorer.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"}]},"id":"text$4b87c917-5c05-4497-8787-0f832d17c576","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"image":{"dimensions":{"width":1920,"height":1080},"alt":"Google ads ","copyright":null,"url":"https://images.prismic.io/agence-straton/aHo4TkMqNJQqIGUr_google-ads-performance-max.jpeg?auto=format,compress","id":"aHo4TkMqNJQqIGUr","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},"caption":[]},"id":"image$8e8f2b0f-9b7b-410c-876a-34750d088b09","slice_type":"image","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Comment bien paramétrer votre campagne ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading3","text":"L'objectif de la campagne","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Il est recommandé de ne viser qu’un seul objectif par campagne. Cela permet de mieux analyser les résultats. Pensez aussi à fournir suffisamment de textes, d’images et de vidéos. Plus l’IA a de matière, plus elle peut tester de combinaisons efficaces.","spans":[],"direction":"ltr"},{"type":"heading3","text":"Les audiences","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Travaillez vos audiences. Ajoutez vos segments les plus pertinents : clients fidèles, abandons de panier ou visiteurs actifs. Cela accélère l’apprentissage de l’algorithme.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Les pages de destination","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Gardez le contrôle sur vos pages de destination. Proposez vos propres liens pour diriger les utilisateurs vers les bons contenus. ","spans":[],"direction":"ltr"}]},"id":"text$3876e8e5-8681-494d-b595-fb6882a22720","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"heading2","text":"Est-ce fait pour vous ?","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Performance Max convient aux annonceurs qui cherchent des résultats sans passer trop de temps sur la gestion des campagnes. Si vous avez un objectif clair et que vous êtes prêt à faire confiance à l’IA, c’est un bon choix. Il faut toutefois bien préparer la campagne pour en tirer le meilleur.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"heading3","text":"Ce qu’il faut surveiller","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Performance Max ne laisse pas tout le contrôle à l’annonceur. Vous ne choisissez pas les mots-clés ni les emplacements. Il peut aussi y avoir un effet de cannibalisation avec vos autres campagnes, comme le Shopping.","spans":[],"direction":"ltr"}]},"id":"text$f98d19bc-6bf9-4af0-94df-f1f8474881e3","slice_type":"text","slice_label":null},{"variation":"default","version":"initial","items":[],"primary":{"text":[{"type":"paragraph","text":"Performance Max est une solution puissante pour ceux qui veulent aller plus loin avec Google Ads. En combinant l’automatisation et l’analyse de données, elle permet d’atteindre plus de clients avec moins d’efforts. Pour réussir, il faut définir un objectif clair, fournir les bons contenus, et laisser le temps à l’algorithme de faire ses preuves.\n\n","spans":[],"direction":"ltr"}]},"id":"text$055a8a1f-9850-4c2f-960b-d1e2bbf957df","slice_type":"text","slice_label":null}],"meta_title":"Google ads et la Performance Max, comment ça marche ?","meta_description":"Découvrez comment fonctionne Performance Max sur Google Ads : un nouveau type de campagne automatisée pour toucher plus d’audiences, générer plus de conversions et optimiser votre budget publicitaire.","meta_image":{"dimensions":{"width":2400,"height":1260},"alt":"Google ads ","copyright":null,"url":"https://images.prismic.io/agence-straton/aHo4TkMqNJQqIGUr_google-ads-performance-max.jpeg?auto=format,compress&rect=0,36,1920,1008&w=2400&h=1260","id":"aHo4TkMqNJQqIGUr","edit":{"x":0,"y":36,"zoom":1,"background":"transparent"}}}}}]